The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
20 Best AI Marketing Tools Every B2B Team Should Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.
9 Email Sequence Examples From B2B Sales Experts
Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!
What is Revenue Operations (RevOps)?
This comprehensive guide explains how revenue operations (RevOps) aligns your sales, marketing, and CS teams to enhance efficiency and drive revenue.
Clay Enrichment: What You Need to Know (+ Best Alternative)
Discover Clay Enrichment’s pros and cons, and why Cognism’s compliant, mobile-first data is the smarter alternative for revenue teams.
How to Prioritise Sales Leads: 6 Top Tips
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
What is a Sales Qualified Lead (SQL)? Definition and Tips
Unclear about Sales Qualified Leads (SQLs)? In this blog, learn what they are, why they're important, and how to identify and convert them.
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