Skip to content
The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
What is a Sales Qualified Lead (SQL)? Definition and Tips
Unclear about Sales Qualified Leads (SQLs)? In this blog, learn what they are, why they're important, and how to identify and convert them.
Content Marketing for Lead Generation: How to Convert Leads in 2026
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is Email Domain Reputation? Steps to Check & Improve
Your domain reputation affects your email deliverability. Click to read how you can improve & maintain a healthy email reputation with quality B2B data.
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
7 LinkedIn AI Tools to Boost Outreach and Engagement in 2026
Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.
Enterprise Selling: Guide to Closing 6-figure Deals (2026)
Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.
What is Sales Enablement? (Definition + Ultimate Guide)
Sales enablement is what sets high-performing sales teams apart. Find out what it is and how to implement it in this ultimate guide.
 

Reach the right people, faster

Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.

Cognism Woman Portrait 1