B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data Lists & Tools

Best 6 Demandbase Competitors & Alternatives Reviewed [2026]

Explore powerful Demandbase alternatives and boost your ABM strategy with stronger intent data, richer global contacts, and superior compliance.

B2B Sales Cold Outreach

10 of the Best Voicemail Scripts for Cold Calling in 2026

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

Marketing

12 Proven B2B Marketing Strategies for Mid-market Growth (2026)

Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.

B2B Marketing

80+ Must-Know Email Marketing Statistics for 2026

Are you looking to enhance your email marketing strategy? Then click to read this list of the latest email marketing statistics!

Demand Generation Marketing

Top B2B Marketing Challenges and How to Solve Them in 2026

Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

Demand Generation Marketing

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

B2B Data Lists & Tools

Cognism Competitors: 12 Best B2B Data Alternatives 2026

Compare Cognism competitors on pricing, data accuracy and compliance. See how leading B2B providers support European and global growth.

B2B Data Lists & Tools

11 RocketReach Alternatives for B2B Data in 2026

Looking for RocketReach alternatives? Compare B2B data providers by accuracy, compliance, features and European market coverage.

B2B Data Lists & Tools

12 of the Best UpLead Competitors and Alternatives for 2026

Looking for UpLead competitors? Compare pricing, features and reviews of the top alternatives right now. Click to see the list!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.