Best 6 Demandbase Competitors & Alternatives Reviewed [2025]

Looking for a strong Demandbase alternative? 

This list highlights its top competitors. We break down who each tool is best suited for, its standout features and pricing, and how it compares to Demandbase. 

Let’s dive in. 👇

1. Cognism

Our first Demandbase alternative is Cognism. It’s an AI-powered sales intelligence platform that provides revenue teams with GDPR and CCPA-compliant contact data and powerful intent signals. This makes it ideal for ABM campaigns as it equips teams with actionable insights to target, engage, and convert high-value accounts at scale.

Cognism enables revenue teams to move from insight to outreach in seconds, arming sales with real-time, enriched contact data directly within your CRM. It doesn’t just support ABM; it activates it.

Whether running 1:1 ABM plays or segmenting accounts for programmatic outreach, Cognism’s scalable data access and embedded intent signals ensure your campaigns reach the right people at the right time.

With AI Search and granular filtering, teams can build ultra-targeted lists that fuel personalised outreach, powered by compliant, high-accuracy contact data.

Best features:

• Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
• Cortex AI within your Sales Companion agent helps to surface company insights such as their business model, strategy, direction and competitors.
• Phone-verified cell phone numbers to help you connect with 87% of your list.
• Exclusive on-demand verified cell phone and email data set Diamond Data®.
• Unrestricted access to person and company-level data.  Subject to a generous fair usage policy. 
• Instant and scheduled CRM enrichment and on-demand CSV enrichment.
• Intent data by Bombora.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup, plus a fast and friendly support team.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data.
• Database checked and cleaned against global DNC lists.
• Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.

Pricing:

• Two packages to choose from: Grow and Elevate (Includes Signals).
• All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools.
• No extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages.
• Diamonds on Demand and intent data powered by Bombora as add-ons.

For more information on Cognism packages, check out the pricing page or skip ahead and sample our data with 25 free leads 👇

Demandbase vs Cognism comparison

While Demandbase is strong in ABM and intent-driven marketing, Cognism is better for go-to-market teams focused on compliant, high-performance prospecting, especially across EMEA and the US.

Unlike Demandbase, Cognism delivers Diamond Verified® mobile numbers, real-time CRM enrichment, and DNC screening across 13 countries. (More than any other provider).

It’s built for sales execution, not just analytics. With 3x more contact data and unrestricted access to contact data, the need for credits is limited.

For teams that need to act fast, connect confidently, and stay compliant, Cognism is the smarter, revenue-ready alternative.

Learn more about using Cognism for ABM with our cheat codes: 

🎮 Cheat Code: How to run signal-led marketing, sales-aligned, and built for big revenue wins.

🎮 Cheat Code: How to use ABM at scale by simplifying strategy, aligning teams, and using signal-driven targeting.

What customers say: 

“In 2 months alone, we have seen the same number of sales opportunities generated as the whole of Q4 before using Cognism. With this trend continuing, we will see a 100% increase in opportunities this quarter.”

Read the full case study

100%

opportunity generation

Dan Orbach
Head of Sales & Partnerships @UpCloud

Book a demo to learn how Cognism can help you maintain data accuracy, minimise wasted efforts, and support revenue operations:

2. Bombora

If you want to eliminate the go-between and subscribe solely to an intent data provider, Bombora is a strong alternative to Demandbase. Bombora’s intent database comprises a vast network of over 5,000 B2B websites. 

It operates on a co-op system, meaning that data is not siphoned or scraped and stays current while being based on consent. This ensures that users remain compliant during their prospecting activities.

Best features:

• Easy to run and review reports.
• Good CRM integration.
• Excellent customer service.

Pricing:

• Not available publicly.

Demandbase vs Bombora comparison

While Bombora and Demandbase offer intent data, their focus and execution differ:

Demandbase is a complete ABM platform with intent as one of many features. However, its intent signals are typically tied to a broader tech stack, which may make them harder to activate quickly, especially for sales teams. It’s more suited to large-scale, centralised marketing operations.

Bombora, on the other hand, is purpose-built for intent. It delivers consent-based, GDPR-aligned signals at the company level. Ideal for identifying in-market accounts early.

Bombora becomes instantly actionable when paired with Cognism’s compliant contact data and Diamond Data® mobiles: sales teams can immediately see the signal and connect with the right decision-makers.

In short:

• Demandbase = intent for marketers.
• Bombora + Cognism = intent for revenue teams.

Cognism and Bombora have partnered to provide the best contact and intent data for targeted prospecting. Give Cognism a test run with 25 free leads 👇

“We use Bombora’s intent data in addition to Diamond Data®, and we’re winning clients as a result. We choose an intent topic and target 20 companies per week.” “Cognism is unique in providing the complete package of intent data and verified mobile numbers. It’s a game-changer.”

Read the full case study

$125K

of pipeline from Cognism data

Paul Donnachie
Sales Manager EMEA @Keboola

3. 6sense

6sense is an account-based orchestration platform that assists businesses in identifying, prioritising, and engaging with prospects in real time. 

It uses AI and predictive analytics to provide insights into buyer intent and behaviour. This competitor to Demandbase may be suitable for outbound teams that leverage intent signals to personalise their outreach.

Best features:

• Advanced lead scoring.
• Real-time activity tracking.
• Predictive AI in the highest package.

Pricing:

• 6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages.
• You’ll need to book a demo to discuss pricing with a sales rep. 

Demandbase vs 6sense comparison

6sense and Demandbase both offer intent data and predictive analytics. 

Demandbase is more rigid in execution and is often favoured by organisations with long-standing, centralised marketing functions.

6sense leans more heavily into AI-driven orchestration, behavioural modelling, and revenue intelligence, making it a decent option for enterprise marketing and RevOps teams running complex multi-touch campaigns. 

In August 2023, 6sense Revenue AI announced data enhancements across North America, EMEA, and APAC. However, 6sense reviews mention that the data is outdated and confusing with duplicates, and users are unsure of the accuracy. 

Cognism has long been a global data provider with regular data coverage enhancements.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it an excellent option for anyone looking to find highly targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with verified numbers and emails, the most complete data in Europe and next-level mobile number coverage in the United States.

When paired together, Cognism + Bombora fills the “last-mile” gap, turning insight into action for SDRs and BDMs in regulated markets.

Learn more about Cognism vs 6sense. 

In short:

• 6sense = advanced orchestration.
• Demandbase = enterprise ABM infrastructure.
• Cognism = compliant activation for GTM teams.

“Within the first 4 months, we booked more SDR meetings in EMEA than we had all year using our previous provider.”

Read the full case study

42%

increase in EMEA BDR pipeline.

Jordan Veglio
Global Sales Development Leader @Redgate

4. Clearbit (Breeze Intelligence)

Previously known as Clearbit, Breeze Intelligence is a lead enrichment tool designed for marketing and operations teams looking to enhance their existing data and automate workflows.

Developed by HubSpot, this tool utilises AI alongside your CRM data to conduct company research, prepare for sales calls, build pipeline, and summarise CRM records, all intended to improve your marketing and sales processes.

However, users highlight the issue of outdated data, which may be attributed to Breeze Intelligence not providing phone verification/research or an on-demand service.

Best features:

• Form shortening.
• Buying intent signals.
• Lead scoring.
• Tailored outreach.

Pricing:

• Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000.

Demandbase vs Clearbit comparison

Demandbase and Breeze Intelligence play different roles in B2B data and ABM:

Demandbase is ideal for centralised marketing teams running complex campaigns. However, its contact-level coverage is limited, particularly outside core industries and regions. Plus, its contact processing is more custodial. Demandbase relies on marketing consent and doesn’t provide granular outreach compliance like DNC removal.

Demandbase alternative Breeze Intelligence targets smaller sales teams with a low-cost Chrome extension (if you have an existing HubSpot account). It offers contact discovery and simple workflows.

It provides customers with a notified database and is registered as a data broker in California, as required under the CCPA. However, compliance may become a manual process as it states that it is up to the user to ensure compliance. You can toggle GDPR data via the data privacy settings in your HubSpot account. 

Cognism is a stronger choice than Breeze Intelligence for ABM because it offers verified, compliant contact-level data ready for outreach. In a satisfaction survey, software buyers who recently evaluated data enrichment tools scored Cognism higher than Clearbit. Some buyers say that Clearbit needs to improve the quality of enrichment, as there are many duplicates. Others mention that the intent signals can be improved. 

For ABM teams looking to move from insight to outreach quickly and compliantly—especially in EMEA—Cognism offers the data quality, coverage and activation tools Breeze lacks.

Learn more about Cognism vs Breeze Intelligence. 

In short:

• Demandbase = strategic ABM orchestration.
• Breeze = budget-friendly discovery tool (If you have a HubSpot subscription).
• Cognism = compliant, sales-ready contact data with real outreach power.

For companies targeting EMEA or compliance-conscious markets, Cognism is the only provider in this mix built for activation, not just analysis.

5. ZoomInfo 

ZoomInfo is a Demandbase competitor that offers an AI-driven all-in-one platform with a company profile database and contact data. However, ZoomInfo segments its database for specific functions and is reported to charge extra for data across different regions via a data passport. 

Best features:

• Web form optimisation.
• Website visitor tracking.
• Digital advertising.
• Buyer intent.

Pricing:

• Available after a consultation.

• Tiers for sales, marketing, and recruitment.

• ZoomInfo pricing depends on the number of seats, credits, and add-ons.

Demandbase vs ZoomInfo comparison

ZoomInfo and Demandbase are well-known B2B data and ABM platforms that serve different purposes:

Demandbase is a pure-play account-based marketing platform. It focuses on intent, firmographics, and predictive analytics, but doesn’t provide verified contact data or mobile numbers. It’s strong for orchestrating ABM campaigns but lacks the tools needed for fast, compliant outbound execution.

ZoomInfo is a US-based contact data provider turned GTM platform. It offers an extensive database, enrichment, and workflow automation. Its EMEA data quality is inconsistent, and customers report frustration with opaque pricing and auto-renewal terms.

In an independent survey, some prospective buyers felt that ZoomInfo’s platform functionality, utility, and usability degraded significantly because it was enhanced with “more features and functionality”.

Cognism is better suited for ABM than ZoomInfo because it focuses on compliant, international contact data and real-time sales activation.

Additionally, Cognism’s integration of Bombora intent data and AI-powered search tools enables teams to identify and engage high-intent accounts more effectively. Unlike ZoomInfo’s credit-based model, Cognism offers unrestricted access with a fair usage policy, supporting faster, more targeted campaigns. 

Learn more about Cognism vs ZoomInfo.

In short:

• ZoomInfo = large contact database with automation tools.
• Demandbase = advanced ABM orchestration for enterprise marketing.
• Cognism = compliant, accurate, sales-ready data for fast GTM activation across EMEA.
  

If you’re targeting international markets or need to balance ABM strategy with compliant sales execution, Cognism fills the gap.

“Because ZoomInfo takes so long to update accurate contacts, you might have the right contact information for an individual, but that individual hasn’t been at the company for six months. This doesn’t happen with Cognism." "Cognism helps us proactively reach some of our highest-value targets. Quality outbound has led to some of our most exciting opportunities.”

Read the full case study

100-200

new opportunities per week.

Darren Zawada
Operations Manager @demandDrive

6. Terminus

Last on this list of Demandbase alternatives is Terminus. It assists B2B marketers in creating and executing targeted multi-channel campaigns. It enables users to identify and engage with high-value accounts across various channels, including email, display advertising, and social media.

Best features:

• Campaign-specific reporting.
• Account identification and scoring.
• Intent data.

Pricing:

• The website does not provide pricing information.
• You must fill out a form and book a demo to learn how the plans work and how much the Terminus Engagement Hub costs.

Demandbase vs Terminus comparison

Demandbase and Terminus are leading players in the ABM space but differ in approach, flexibility, and activation capabilities:

Demandbase is powerful for orchestrating campaigns across large buying committees, but it lacks verified mobile numbers and often requires complex onboarding and bundling to get full value.

Terminus focuses more on account-based engagement across channels, including display ads, email signature marketing, and intent-driven automation. It offers a more modular, marketer-friendly setup than Demandbase but doesn’t provide verified contact data.

Both platforms are strong in strategy but leave a gap in real-time sales activation.

Cognism gives GTM teams the compliant, contact-level intelligence missing from both:

In short:

• Demandbase = enterprise ABM platform with deep analytics.
• Terminus = engagement-first ABM tool with flexible execution.
• Cognism = compliant, contact-level data to power sales outreach.

For companies running ABM at scale but also needing verified contacts and compliant outreach in real time, Cognism bridges the strategy-to-activation gap.

Say goodbye to bad data. Test Cognism’s data with 25 free leads to see what a difference in quality can make 👇

“We tested 5 industry players for match rate and the percentage of enrichment occurring.” “Overall, Cognism had the most accurate contact details, and for US data alone, it was easily greater than 90% accuracy on data quality.”

Read the full case study

10%

increase in overall database quality

Siddhartha Jain
Head of Marketing Strategy and Operations @Darwinbox

Demandbase competitor FAQs

What is Demandbase used for?

Demandbase is a B2B marketing platform that powers account-based marketing (ABM) programmes. It helps marketing and sales teams identify, target, and engage key accounts using firmographics, intent signals and predictive analytics.

Is Demandbase an ABM platform?

Yes, Demandbase is an ABM platform. It offers tools for audience segmentation, personalisation, display advertising, and campaign analytics, all focused on engaging accounts rather than individual leads.

How does Demandbase work?

Demandbase uses AI and firmographic data to identify high-value accounts and track intent signals across the web. It then helps teams deliver targeted ads, personalised content, and sales alerts to engage the right accounts at the right time.

Does Demandbase provide contact-level data?

Yes, Demandbase does provide contact-level data. The tool includes job titles, levels, functions, locations, and connections. However, it does not include a verification service to ensure data accuracy. 

What kind of intent data does Demandbase use?

Demandbase employs a combination of first-party, second-party, and third-party intent data to identify accounts demonstrating interest in a product or service. 

How much does Demandbase cost?

Pricing for Demandbase isn’t publicly listed and is typically based on the number of target accounts and chosen product modules. It’s geared toward mid-market and enterprise teams with dedicated ABM strategies.

Is Demandbase worth the investment for mid-market teams?

It depends on your use case. Demandbase works well for centralised marketing teams running mature ABM programmes. However, if you’re looking for faster sales activation or EMEA-ready data, a platform like Cognism may offer better ROI.

Is Demandbase just for marketing teams?

While Demandbase is primarily built for B2B marketing teams, especially those running account-based programmes, it also offers features for sales and RevOps.

However, marketers often realise its value by using it for segmentation, personalisation, and advertising. Sales teams may find Demandbase less actionable, as it doesn’t provide verified contact data or mobile numbers.

For sales execution, many teams choose a provider like Cognism. This provider delivers compliant, contact-level data perfect for building highly targeted ABM campaigns. 

Is Demandbase better than ZoomInfo for ABM?

Demandbase is generally better suited for account-based marketing (ABM) than ZoomInfo. It offers advanced tools for identifying high-value accounts, personalising campaigns, and tracking account-level engagement.

Demandbase is purpose-built for ABM programmes, especially for enterprise marketing teams running multi-channel campaigns.

In contrast, ZoomInfo is primarily a contact data provider with added automation features. While it offers ABM-like tools, its core strength lies in data volume, not in orchestrating strategic, account-focused campaigns.

For EMEA teams or those focused on compliant activation, many companies choose Cognism as a technographic provider to power outreach at scale across EMEA, NAM, APAC and the US.

Which Demandbase competitor is the best? 

If you’re looking for a Demandbase competitor that gives you:

• More mobile numbers that go through to the right contacts. 
• More confidence when prospecting. 
• More targeted leads.
• And more incoming revenue.

Then, Cognism is the best alternative to Demandbase. Book your demo today! 👇