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The ultimate B2B sales tech stack

Cognism's Sales Directors, Jonathon Ilett and David Bentham, have curated a list of the very best B2B sales tools available right now, applicable to every stage of the sales funnel. This is the ultimate B2B sales tech stack for scaling companies.

Cognism_MasterLogo hi-res-1

Cognism is the world’s leading all-in-one globally compliant prospecting solution. Its innovative solutions help businesses find and deliver new revenue, faster.

mailtastic

Mailtastic allows you to centrally manage your employees'​ email signatures and transform daily email traffic into a powerful lead generation channel.

LinkedIn-Sales-Navigator-featured

LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Establish and grow relationships with prospects and customers on LinkedIn.

lead forensics-1

Lead Forensics is the software that reveals the identity of your anonymous website traffic and turns them into actionable sales leads.

leadfeeder-1

Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in.

chili piper

Chili Piper helps qualified leads automatically book a meeting or start a phone call right after they fill out a form.

doodle

The world’s leader in online scheduling, Doodle is the most powerful way to schedule meetings with clients, colleagues, and teams.

calendly logo

A powerful yet simple automated scheduling tool. Calendly takes the work out of connecting with others so you can accomplish more.

outreach

The market-leading sales engagement platform. Outreach helps salespeople to effectively engage with prospects to drive more pipeline and close more deals.

SalesLoft logo

SalesLoft helps top-performing sales teams transform the way they sell. Generate pipeline, manage deals and engage customers.

groove

Groove helps managers, reps, and operations sell smarter and increase revenue. Engage top accounts with smart account-based sales features.

DueDil

DueDil helps companies find opportunities and mitigate risks, by providing private company information on over 40 million businesses.

insideview

Discover new markets, target and engage the right buyers, and manage customer data quality.

pitch-book

PitchBook provides comprehensive data on the private and public markets to help business professionals discover and execute top opportunities.

crunchbase

The leading destination for company insights from early-stage startups to the Fortune 1000. Find information about public and private companies.

salesforce-1

The world’s number one CRM. Salesforce is an integrated platform that gives all your departments a single, shared view of every customer.

HubSpot-2

Free and easy to learn, HubSpot CRM helps companies of all sizes track and nurture leads and analyse business metrics.

dynamics-365-logo-512

A CRM solution that drives sales productivity through social insights, business intelligence and campaign management.

Pipedrive-1

A sales management tool for small teams with big ambitions. Pipedrive visualises your sales pipeline and makes sure important activities and conversations won’t get dropped.

workbooks

Drive business success with Workbooks CRM  an affordable, feature-rich CRM solution that enables businesses to acquire, convert and retain new customers.

zoom logo

The leader in modern enterprise video communications. Build relationships with prospects and customers and close business faster with Zoom.

Skype-1

Skype’s group video chat makes it easy for coworkers to meet and collaborate. With group screen sharing, you can present PowerPoint slides, video recordings and more.

gotomeeting

An industry leader in online video conferencing for companies around the world, GoToMeeting is trusted by millions of people every day for real-time communication.

bluejeans

BlueJeans is the meeting platform for the modern workplace. It brings video, audio and web conferencing together with the collaboration tools people use every day.

vidyard-1

Vidyard is an online video platform for business. It allows you to increase leads, accelerate your pipeline and delight your customers.

bombbomb

Cloud-based video messaging platform integrated with Gmail, Outlook, Salesforce, iMessage, and 50+ other integration partners.

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With Covideo, you can record and send personalized videos that improve response rates, increase sales opportunities and close more deals.

bonjoro

Integrate Bonjoro with your existing CRM workflows to send truly personal videos at just the right moments in the customer’s journey.

drift-1

Drift is the world’s leading conversational marketing and sales platform that helps businesses connect with customers who are ready to buy.

acquire-logo1

Streamline customer conversations for sales, support and onboarding. Acquire is a scalable suite of tools including live chat, chatbot, video and voice calling.

intercom-1-logo-png-transparent

Build better customer relationships with scalable messaging that provides a more personal experience for you and your customers throughout their lifecycle.

Zendesk

Zendesk Chat lets you chat with customers on your website and give them real-time support.

PandaDoc

Create, send, track, and eSign proposals, contracts, and quotes. Empower your sales team to create professional documents faster, streamlining the closing process.

turtl

Turtl can simplify the creation of trackable proposals and other sales collateral, giving sales unique insight into stakeholder priorities and strengthening conversations.

proposify

The online proposal software that helps modern sales teams create, send, track, and e-sign winning proposals, contracts, and agreements.

Qwilr

Qwilr makes beautiful, intuitive sales and marketing documents that look impressive and integrate seamlessly with your business.

docsend

DocSend helps sales and marketing teams find and share the content that drives deals forward. Say goodbye to attachments, and hello to more revenue.

juro-logo-full-205x90

AI-enabled end-to-end contract management software. Juro offers contract creation, negotiation, e-signing and analytics.

oneflow

Oneflow offers a powerful sales tool that automates the last mile of the selling process. It speeds up the sales cycle by making it easy for the prospect to sign from any device.

ContractWorks-logo1

A contract management software for teams of all sizes. Execute, store, track and get the most out of your contract portfolio.

docusign

A cloud-based solution that offers a way to sign agreements electronically on practically any device, from almost anywhere, at any time.

hellosign

HelloSign is the easiest way to send, receive and manage legally binding signatures for businesses of any size.

adobe-sign

Automate signing and approvals across your entire organisation. Reduce the signing and approval process from days to minutes with Adobe Sign.

GetAccept

Harness video, live chat, proposal design, document tracking, and e-signature to simplify the life of your B2B sales team.

Highspot-logo1

Highspot’s intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics.

Seismic

The leading B2B sales enablement platform. Seismic equips global sales teams with knowledge, messaging, and automatically personalised content.

showpad logo

Showpad Content bridges the gap between sales and marketing by creating a centralised location that lets sellers discover, present and share the latest, on-brand content.

Kluster logo

Kluster Intelligence interprets CRM data to produce innovative insights and action-points, designed to drive growth and profits.

saleschoice-logo

An AI SaaS-based predictive and prescriptive analytics company that increases the performance of B2B sales.

Clari

Clari’s Revenue Operations platform helps B2B organisations increase win rates, shorten sales cycles and improve forecast accuracy.

oracle

Oracle Sales Analytics provides hundreds of key performance indicators and more than 130 reports in five customisable dashboards.

gong

The Gong revenue intelligence platform captures and understands every customer interaction then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.

insightsquared logo

AI-powered revenue intelligence software. Make better business decisions with actionable, real time intelligence on sales KPIs.

Looker-Logo

Looker is a business intelligence software and big data analytics platform that helps you explore, analyse and share real-time business analytics easily.

grow

The business intelligence dashboard for small and medium-sized businesses. Grow makes it easy and affordable to visualise your business performance in real-time.

cyance logo

Cyance uses machine learning technology to predict when customers are ready to buy, transforming sales and marketing results.

velocify

Velocify helps sales teams prospect with more precision, accelerate lead engagement, and implement optimised workflows.

vanillasoft

Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds.

infer

Infer’s predictive lead scoring platform leverages the power of predictive analytics and big data to help you identify who your perfect buyers are.

reachdesk

Reachdesk helps B2B sales teams generate high-quality leads, close more deals faster and grow the value of their customers using personalised direct mail and gifting.

Want to suggest a solution for our list? Get in touch!