The ultimate B2B marketing tech stack
Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now, applicable to every stage of the marketing funnel. This is the ultimate B2B marketing tech stack for growth and scaling.
![trello](https://www.cognism.com/hubfs/trello-1.png)
Organise and prioritise your marketing projects in a fun, flexible, and rewarding way.
![Todoist](https://www.cognism.com/hubfs/Todoist-1.png)
Todoist is a simple yet powerful to-do list app that can help anyone get organised and complete projects on time.
![coschedule](https://www.cognism.com/hubfs/coschedule.jpeg)
CoSchedule is a family of agile marketing products to help you stay focused and deliver projects on time.
![slack](https://www.cognism.com/hubfs/slack-logo.png)
Slack gives you one central place to direct marketing efforts, define campaign deliverables and share results.
![Skype](https://www.cognism.com/hubfs/Skype-2.png)
Skype provides cost-effective and collaborative tools for businesses of any size. Collaborate with anyone, anywhere, on any device.
![zoom](https://www.cognism.com/hubfs/zoom-2.png)
Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform.
![wetransfer-1](https://www.cognism.com/hubfs/wetransfer-1.png)
An online file-transferring platform for sending large files to any email address. No hassle, no stress, no charge!
![google drive](https://www.cognism.com/hubfs/google-drive-1.png)
Safely store all of your company’s data with Google Drive. Access files easily from desktop and mobile devices and control how your team shares them.
![zapier](https://www.cognism.com/hubfs/zapier-1.png)
Connect the apps you use every day to automate your work and be more productive. Zapier supports over 1,500 apps.
![Cognism-Logo Lock-Up-POS-RGB-1](https://www.cognism.com/hubfs/Cognism-Logo%20Lock-Up-POS-RGB-1.png)
Boost your ABM strategy with fresh and accurate B2B data. Build personas of decision-makers in your target accounts and distribute your content with Cognism’s email automation solution.
![Sendoso](https://www.cognism.com/hubfs/Sendoso-1.png)
Execute online and offline outreach campaigns with Sendoso. Source, store, ship and track ROI for anything you ever need to send.
![Demandbase](https://www.cognism.com/hubfs/Demandbase%20(1).png)
Identify and manage the accounts that will have the biggest impact on your business. Target key decision-makers and draw them to your site through account-based advertising.
![punch](https://www.cognism.com/hubfs/punch-1.png)
Punch! serves technology businesses across EMEA, the US and APAC, creating and delivering unique account-based marketing experiences with personalised content and relationship-building campaigns.
![G2](https://www.cognism.com/hubfs/G2-1.png)
G2 helps businesses discover, buy, and manage the technology they need to reach their full potential.
![capterra](https://www.cognism.com/hubfs/capterra-1.png)
An online peer review site that aims to help B2B buyers find software solutions for almost every business process.
![HubSpot](https://www.cognism.com/hubfs/HubSpot-3.png)
Build a powerful website that’s optimised for every device, personalised for every visitor using data from HubSpot CRM, and integrated with all your marketing tools – right out of the box.
![squarespace](https://www.cognism.com/hubfs/squarespace-1.png)
Squarespace’s platform empowers people to create an impactful, stylish, and easy-to-manage online presence.
![WordPress](https://www.cognism.com/hubfs/WordPress-1.png)
Use WordPress to create a free website or build a blog with ease. Includes free hosting and support.
![wpengine](https://www.cognism.com/hubfs/wpengine-1.png)
WP Engine is a digital experience platform which provides managed WordPress hosting for mission-critical sites around the world.
![mailtastic](https://www.cognism.com/hubfs/mailtastic-1.png)
Turn your company email signatures into a strong marketing channel with Mailtastic. Create and manage email signatures of all employees easily and centrally.
![mailchimp](https://www.cognism.com/hubfs/mailchimp-1.png)
Mailchimp helps you design and share campaigns across multiple email and ad channels.
![constant contact](https://www.cognism.com/hubfs/constant%20contact-1.png)
An all-in-one email marketing tool designed for small businesses.
![robly](https://www.cognism.com/hubfs/robly-1.png)
An email marketing platform for small and medium-sized businesses. Robly guarantees 50% more opens.
![Campaign Monitor](https://www.cognism.com/hubfs/Campaign%20Monitor-1.png)
Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns.
![bluecore](https://www.cognism.com/hubfs/bluecore-1.png)
Trigger, prioritise and personalise your email marketing and launch campaigns in seconds.
![vidyard](https://www.cognism.com/hubfs/vidyard-3.png)
Vidyard hosts your videos, analyses their effectiveness, and gives you the power to transform them into your new favourite marketing tools.
![on24](https://www.cognism.com/hubfs/on24.jpeg)
Webcasting and virtual environments for corporate communications, delivered via a cloud-based SaaS application.
![GoToWebinar](https://www.cognism.com/hubfs/GoToWebinar-1.png)
GoToWebinar is the world's most widely used webinar and webcasting software.
![dacast](https://www.cognism.com/hubfs/dacast-1.png)
DaCast’s goal is to offer the highest quality video streaming solutions at the most competitive pricing.
![Seenit](https://www.cognism.com/hubfs/Seenit-1.png)
A creative platform that enables large companies to engage with their employees, fans, and customers in a relevant and scalable way.
![salesforce](https://www.cognism.com/hubfs/salesforce-2.png)
The world’s #1 CRM solution. Salesforce CRM gives all departments a single, shared view of every customer.
![HubSpot](https://www.cognism.com/hubfs/HubSpot-3.png)
A 100% free CRM solution that organises, tracks and nurtures leads and customers. A great choice for startups and scaling businesses.
![zoho](https://www.cognism.com/hubfs/zoho.webp)
Reach out to prospects at the right moment and engage them across every channel. Zoho CRM helps businesses of all sizes close more deals the smarter way.
![Pipedrive](https://www.cognism.com/hubfs/Pipedrive-2.png)
The web-based sales CRM and pipeline management software, designed for small and scaling companies.
![sugar crm](https://www.cognism.com/hubfs/sugar%20crm-1.png)
A cloud-based application for handling sales automation, marketing automation and customer relationship management.
![grammarly](https://www.cognism.com/hubfs/grammarly-1.png)
Grammarly makes sure everything you type is easy to read and mistake-free. Fix complex grammar and spelling errors and improve the accuracy of your copy.
![Adobe Illustrator](https://www.cognism.com/hubfs/Adobe%20Illustrator-1.png)
Create digital graphics, illustrations, and typography for all kinds of media: print, web, interactive, video, and mobile.
![canva](https://www.cognism.com/hubfs/canva-1.png)
An amazingly simple (and free!) graphic design tool. Used by non-designers and professionals alike, it provides tools for both web and print media design.
![piktochart](https://www.cognism.com/hubfs/piktochart-2.png)
Create impactful infographics, presentations and print designs for free.
![Phrasee](https://www.cognism.com/hubfs/Phrasee-1.png)
Phrasee is an AI that writes better subject lines, Facebook ads and push messages than humans.
![agorapulse](https://www.cognism.com/hubfs/agorapulse-1.png)
AgoraPulse is a simple and affordable social media management tool. Schedule your content, get reports, and engage followers from one easy-to-use dashboard.
![buffer](https://www.cognism.com/hubfs/buffer-1.png)
Social media management software for growing brands. Buffer provides a range of pricing plans, including a free option.
![Khoros](https://www.cognism.com/hubfs/Khoros-1.png)
Engage customers with meaningful social media marketing campaigns that foster affinity and accelerate sales.
![google ads](https://www.cognism.com/hubfs/google-ads-1.png)
Advertise with Google Ads to boost website traffic and sales. Easily manage your campaigns and budget.
![adzooma](https://www.cognism.com/hubfs/adzooma-1.png)
Manage and optimise Google and Facebook Ads faster and gain a competitive advantage with Adzooma’s digital advertising platform.
![adhawk](https://www.cognism.com/hubfs/adhawk-1.png)
Make digital advertising easy with AdHawk's frictionless optimisation and cross-platform reporting.
![adroll](https://www.cognism.com/hubfs/adroll-1.png)
The AdRoll Growth Platform helps over 37,000 brands grow their revenue through seamless marketing and ads.
![linkedin marketing solutions](https://www.cognism.com/hubfs/linkedin%20marketing%20solutions-1.png)
Build your presence, establish relationships and reach the people that matter most on LinkedIn.
![semrush](https://www.cognism.com/hubfs/semrush-1.png)
SEMrush is the all-in-one digital marketing toolkit. It offers solutions for SEO, PPC, content, social media and competitive research.
![ppcprotect](https://www.cognism.com/hubfs/ppcprotect-1.png)
PPC Protect - an award-winning automated software designed to prevent click fraud and protect your PPC campaigns.
![mention me](https://www.cognism.com/hubfs/mention-me.jpeg)
Mention Me is a powerful referral marketing platform. Share brands using a wide range of social channels.
![bulbshare](https://www.cognism.com/hubfs/bulbshare-1.png)
Interact with your customers in real-time, send push notifications and get rich, multimedia responses - all managed by Bulbshare's powerful dashboard.
![peg](https://www.cognism.com/hubfs/peg-1.png)
Peg helps analytically-minded companies turn influencer marketing into a scalable growth channel.
![drift](https://www.cognism.com/hubfs/drift-1.png)
Connect Drift’s conversational marketing platform to your website. Use chatbots to generate more qualified leads and book more meetings for your sales team.
![unbounce](https://www.cognism.com/hubfs/unbounce-1.png)
Create and publish your own landing pages, without needing a developer to code them. An easier and faster way to get more conversions from your website traffic.
![leadfeeder](https://www.cognism.com/hubfs/leadfeeder-2.png)
Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. Generate leads from website analytics.
![lead forensics](https://www.cognism.com/hubfs/lead%20forensics-2.png)
The software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads.
![turtl](https://www.cognism.com/hubfs/turtl-1.png)
Engage and convert your audience with modern content experiences created, published and analysed via Turtl’s cloud-based software.
![inflo](https://www.cognism.com/hubfs/inflo-1.png)
The world’s first AI-powered end-to-end SEO blogging tool. Devise, create and post original, optimised blog content, boosting your website’s search ranking.
![Showpad](https://www.cognism.com/hubfs/Showpad-2.png)
Showpad Content bridges the gap between marketing and sales by creating one centralised location that lets sellers discover, present and share visually-engaging content.
![inkpact](https://www.cognism.com/hubfs/inkpact-1.png)
Inkpact allows businesses to forge emotional connections with customers via personalised handwritten communications.
![salesforce pardot](https://www.cognism.com/hubfs/salesforce-pardot-1.png)
The popular B2B marketing automation platform featuring lead scoring, nurturing, email marketing and more.
![active campaign](https://www.cognism.com/hubfs/active-campaign-1.png)
ActiveCampaign automates many behind-the-scenes processes, helping growing businesses to meaningfully connect and engage with their customers.
![LeadSquared](https://www.cognism.com/hubfs/LeadSquared-1.png)
An all-in-one sales execution and marketing automation platform. Capture leads, visualise customer journeys and measure performance.
![dotdigital](https://www.cognism.com/hubfs/dotdigital-1.png)
A SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns.
![Google Analytics](https://www.cognism.com/hubfs/Google-Analytics-1.png)
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing - for free.
![ahrefs](https://www.cognism.com/hubfs/ahrefs-1.png)
Ahrefs is a set of SEO tools that can help you in almost every aspect of content marketing. Audit your website, explore competitors, research keywords and backlinks - all in one place.
![Siteimprove](https://www.cognism.com/hubfs/Siteimprove-1.png)
Improve content quality, drive search engine traffic, meet data privacy requirements and measure website performance and ROI - all from a single platform.
![moz](https://www.cognism.com/hubfs/moz-1.png)
Learn how your site health, link building, and keyword performance impact your SEO success.