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The ultimate B2B marketing tech stack

Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now, applicable to every stage of the marketing funnel. This is the ultimate B2B marketing tech stack for growth and scaling.

trello

Organise and prioritise your marketing projects in a fun, flexible, and rewarding way.

Todoist

Todoist is a simple yet powerful to-do list app that can help anyone get organised and complete projects on time.

coschedule

CoSchedule is a family of agile marketing products to help you stay focused and deliver projects on time.

grammarly

Grammarly makes sure everything you type is easy to read and mistake-free. Fix complex grammar and spelling errors and improve the accuracy of your copy.

Adobe Illustrator

Create digital graphics, illustrations, and typography for all kinds of media: print, web, interactive, video, and mobile.

canva

An amazingly simple (and free!) graphic design tool. Used by non-designers and professionals alike, it provides tools for both web and print media design.

piktochart

Create impactful infographics, presentations and print designs for free.

Phrasee

Phrasee is an AI that writes better subject lines, Facebook ads and push messages than humans.

slack-logo

Slack gives you one central place to direct marketing efforts, define campaign deliverables and share results.

Skype

Skype provides cost-effective and collaborative tools for businesses of any size. Collaborate with anyone, anywhere, on any device.

zoom

Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform.

wetransfer

An online file-transferring platform for sending large files to any email address. No hassle, no stress, no charge!

google-drive

Safely store all of your company’s data with Google Drive. Access files easily from desktop and mobile devices and control how your team shares them.

zapier

Connect the apps you use everyday to automate your work and be more productive. Zapier supports over 1,500 apps.

agorapulse

AgoraPulse is a simple and affordable social media management tool. Schedule your content, get reports, and engage followers from one easy-to-use dashboard.

buffer

Social media management software for growing brands. Buffer provides a range of pricing plans, including a free option.

Khoros

Engage customers with meaningful social media marketing campaigns that foster affinity and accelerate sales.

crowdcontrolhq

The social media platform that helps you engage your audience, manage your activity and analyse your performance.

google-ads

Advertise with Google Ads to boost website traffic and sales. Easily manage your campaigns and budget.

adzooma

Manage and optimise Google and Facebook Ads faster and gain a competitive advantage with Adzooma’s digital advertising platform.

adhawk

Make digital advertising easy with AdHawk's frictionless optimisation and cross-platform reporting.

adroll

The AdRoll Growth Platform helps over 37,000 brands grow their revenue through seamless marketing and ads.

linkedin marketing solutions

Build your presence, establish relationships and reach the people that matter most on LinkedIn.

semrush

SEMrush is the all-in-one digital marketing toolkit. It offers solutions for SEO, PPC, content, social media and competitive research.

ppcprotect

PPC Protect - an award-winning automated software designed to prevent click fraud and protect your PPC campaigns.

G2

G2 helps businesses discover, buy, and manage the technology they need to reach their full potential.

capterra

An online peer review site that aims to help B2B buyers find software solutions for almost every business process.

Cognism_MasterLogo hi-res

Boost your ABM strategy with fresh and accurate B2B data. Build personas of decision-makers in your target accounts and distribute your content with Cognism’s email automation solution.

terminus

An end-to-end account-based marketing platform. Built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

Sendoso

Execute online and offline outreach campaigns with Sendoso. Source, store, ship and track ROI for anything you ever need to send.

engagio

Engagio ABM Platform enables B2B marketers to successfully execute and measure account-centric programs.

Demandbase

Identify and manage the accounts that will have the biggest impact on your business. Target key decision-makers and draw them to your site through account-based advertising.

punch

Punch! serves technology businesses across EMEA, the US and APAC, creating and delivering unique account-based marketing experiences with personalised content and relationship-building campaigns.

mention-me

Mention Me is a powerful referral marketing platform. Share brands using a wide range of social channels.

bulbshare

Interact with your customers in real-time, send push notifications and get rich, multimedia responses - all managed by Bulbshare's powerful dashboard.

peg

Peg helps analytically-minded companies turn influencer marketing into a scalable growth channel.

HubSpot

Build a powerful website that’s optimised for every device, personalised for every visitor using data from HubSpot CRM, and integrated with all your marketing tools – right out of the box.

squarespace

Squarespace’s platform empowers people to create an impactful, stylish, and easy-to-manage online presence.

WordPress

Use WordPress to create a free website or build a blog with ease. Includes free hosting and support.

wpengine

WP Engine is a digital experience platform which provides managed WordPress hosting for mission-critical sites around the world.

drift

Connect Drift’s conversational marketing platform to your website. Use chatbots to generate more qualified leads and book more meetings for your sales team.

unbounce

Create and publish your own landing pages, without needing a developer to code them. An easier and faster way to get more conversions from your website traffic.

hotjar

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

leadfeeder

Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. Generate leads from website analytics.

lead forensics

The software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads.

mailtastic

Turn your company email signatures into a strong marketing channel with Mailtastic. Create and manage email signatures of all employees easily and centrally.

mailchimp

Mailchimp helps you design and share campaigns across multiple email and ad channels.

constant contact

An all-in-one email marketing tool designed for small businesses.

robly

An email marketing platform for small and medium-sized businesses. Robly guarantees 50% more opens.

Campaign Monitor

Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns.

bluecore

Trigger, prioritise and personalise your email marketing and launch campaigns in seconds.

turtl

Engage and convert your audience with modern content experiences created, published and analysed via Turtl’s cloud-based software.

inflo

The world’s first AI-powered end-to-end SEO blogging tool. Devise, create and post original, optimised blog content, boosting your website’s search ranking.

Showpad

Showpad Content bridges the gap between marketing and sales by creating one centralised location that lets sellers discover, present and share visually-engaging content.

inkpact

Inkpact allows businesses to forge emotional connections with customers via personalised handwritten communications.

vidyard

Vidyard hosts your videos, analyses their effectiveness, and gives you the power to transform them into your new favourite marketing tools.

on24

Webcasting and virtual environments for corporate communications, delivered via a cloud-based SaaS application.

GoToWebinar

GoToWebinar is the world's most widely used webinar and webcasting software.

dacast

DaCast’s goal is to offer the highest quality video streaming solutions at the most competitive pricing.

Seenit

A creative platform that enables large companies to engage with their employees, fans, and customers in a relevant and scalable way.

salesforce-pardot

The popular B2B marketing automation platform featuring lead scoring, nurturing, email marketing and more.

active-campaign

ActiveCampaign automates many behind-the-scenes processes, helping growing businesses to meaningfully connect and engage with their customers.

autopilot

Easy and visual marketing software for automating the customer journey. Acquire, nurture and grow leads into customers.

LeadSquared

An all-in-one sales execution and marketing automation platform. Capture leads, visualise customer journeys and measure performance.

dotdigital

A SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns.

salesforce

The world’s #1 CRM solution. Salesforce CRM gives all departments a single, shared view of every customer.

HubSpot-1

A 100% free CRM solution that organises, tracks and nurtures leads and customers. A great choice for startups and scaling businesses.

zoho

Reach out to prospects at the right moment and engage them across every channel. Zoho CRM helps businesses of all sizes close more deals the smarter way.

Pipedrive

The web-based sales CRM and pipeline management software, designed for small and scaling companies.

sugar crm

A cloud-based application for handling sales automation, marketing automation and customer relationship management.

Google-Analytics

Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing - for free.

ahrefs

Ahrefs is a set of SEO tools that can help you in almost every aspect of content marketing. Audit your website, explore competitors, research keywords and backlinks - all in one place.

Siteimprove

Improve content quality, drive search engine traffic, meet data privacy requirements and measure website performance and ROI - all from a single platform.

moz

Learn how your site health, link building, and keyword performance impact your SEO success.

Want to suggest a solution for our list? Get in touch!