Cognism Alternatives Hub

Why thousands of brands have switched to Cognism

85% better data accuracy

Cognism provides Diamond Data™ with industry-leading mobile connect rates.

Customers report higher first‑connect rates and fewer wasted dials.

“We previously used ZoomInfo and saw contact information accuracy rates of around 50%.” “When we tested Cognism’s data as part of the procurement process, we recorded data accuracy of around 85%.” Justin, Bright Network

60% more deals closed

Customers switching to Cognism report a higher number of connects, leading to more closed/won deals.

“We did an evaluation, and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from.” Paul, Keboola

80% better data accuracy

Cognism provides Diamond Data™ with industry-leading mobile connect rates.

Customers report higher first‑connect rates and fewer wasted dials.

“We’re really happy with Cognism’s data quality, which was 80% accurate after evaluation. Apollo and Lusha had inconsistent data, especially for European prospects.” Victor, Docfield

With ZoomInfo, essential features like global data sit behind costly paywalls.

Cognism includes global data, AI insights, and seamless integrations as standard, so your team gets everything they need without hidden upgrades.

Leading EMEA dataset.

Verified mobile numbers in less than 48 hours with Diamond Data.
GDPR & CCPA compliant (includes intent data) with wider DNC coverage.
Unrestricted credits*
ZoomInfo requires users to buy a ‘Global Data Passport’ for $10,000 to prospect outside the US, whereas Cognism offers free unrestricted global data access.

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Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.

ZoomInfo

Enterprises requiring B2B contact databases with good US coverage and a suite of advanced data intelligence tools.

Pricing

Cognism

Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*

ZoomInfo

Individual pricing tiers for sales, marketing, and recruitment. Credit-based with expensive add-ons like advanced integrations and global data.

AI Offering

Cognism

Tailored Sales Companion and AI search included in all packages for every user.

ZoomInfo

AI email writer and Copilot at an additional per-seat charge.

Integrations

Cognism

Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

ZoomInfo

Supports a range of integrations through its App Marketplace.

Compliance

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.

ZoomInfo

GDPR & CCPA compliant with DNC list checking in Australia, Canada, France, Germany, Ireland, New Zealand, UK and US. ISO 27701 certified.

Read the full case study

10-15%

improvement in contact data deliverability

Justin Humphreys
Head of Revenue Operations @Bright Network

“Because ZoomInfo takes so long to update accurate contacts, you might have the right contact information for an individual, but that individual hasn’t been at the company for six months. This doesn’t happen with Cognism." "Cognism helps us proactively reach some of our highest-value targets. Quality outbound has led to some of our most exciting opportunities.”

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100-200

new opportunities per week.

Darren Zawada
Operations Manager @demandDrive

Many Cognism customers started with Lusha. They switched when credit ceilings and patchy coverage slowed growth. With Cognism, you’ll never hit those limits.

Leader in European data coverage.
4X more contact data.
Over 10m+ phone-verified contacts globally.
Research on demand service (Diamonds-on-Demand.)
Unrestricted views & page level exports*
Both GDPR & CCPA compliant with global DNC list filtering across all packages. (Lusha offers DNC filtering as part of the highest-paid package & does not scrub against European DNCs.)
All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only intent data and Diamonds-on-Demand® require an additional cost. Signal Data is also only part of our Elevate package.
Lusha reserves key features for higher-tier packages or add-ons at an additional cost. These include contact search, credits, technologies and more.

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Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.

Lusha

Smaller sales teams that need access to contact details and add-on features like email sequence automation.

Pricing

Cognism

Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*

Lusha

Credit-based & dependent on team size & features. Pick from three paid packages.

Integrations

Cognism

Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

Lusha

Integrations include Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce. Zapier integration is only included in the Scale plan.

Compliance

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.

Lusha

GDPR & CCPA compliant. DNC lists are only included in the higher-priced tiers.

Phone-verification/ research on-demand service

Cognism

Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.

Lusha

Not available.

“Cognism brought back three times the number of phone numbers compared to Lusha and more than double the number of contacts.”

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200%

increase in leads and contacts.

Jack Brewster
Digital Marketing Manager @Sparta Global

“Cognism’s data quality was about 30% better than everything else we were looking at.” “With ZoomInfo, the data quality in Europe isn’t what we would need. With Lusha, we get something, but when we dial, it’s not at all where we would expect it to be.”

Read the full case study

80%

improved connect rates

Dave Smallwood
Managing Director @Mollie

Prospecting shouldn’t cost you more. With Apollo.io’s recent credit hikes on mobiles, reps face 60% higher spend.

Cognism gives you access to Diamond-verified mobiles with no credit burn or hidden costs.

Phone-verified mobile numbers for the contacts you really want to reach. Plus, a 16-step email verification process.
Mobile number accuracy with Diamond Data for efficient use of time that increases connect rates by 3x.
2x the number of B2B contacts.
GDPR & CCPA compliant with comprehensive DNC screening.
A spotless record with zero data breaches. Apollo, has experienced two substantial data breaches (2018 & 2021), compromising over 130 million records.
The most complete EMEA data.
Straightforward pricing structure with unrestricted access to mobiles*

See all the facts and stats 👇

Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.

Apollo.io

Start-ups and SMEs seeking an all-in-one platform for US prospecting.

Pricing

Cognism

Two packages to choose from: Grow and Elevate (Includes Signals). Unrestricted views/ individual and page-level exporting on all packages.*

Apollo.io

Credit-based subscription plans with limited mobile and export credits. Add-on credits are available.

Data Coverage

Cognism

Leader in European data coverage. All data is included in all packages at no extra cost.

Apollo.io

Global database. Coverage not mentioned.

Compliance

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database. ISO 27701 certified.

Apollo.io

GDPR & CCPA compliant with DNC list checking in the UK & US. ISO 27001 and SOC II certified.

Ease of Use

Cognism

Highly intuitive platform.

Apollo.io

Steep learning curve.

“I wanted to keep costs down at SUB1, so I was happy to get good deals with TAMI and Apollo. However, they both lacked accurate contact data." “It took me 6 months to realise that I should have implemented Cognism straight away.”

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Helped generate

7-figure opportunities

Stevie Howlett
Director of Business Development @SUB1

“We trialled Apollo, which didn’t produce adequate results. We evaluated ZoomInfo but found the data to be too US-centric, which is why we went with Cognism”

Read the full case study

60%

closed deals with Cognism’s mobile numbers