Comparing Cognism vs Amplemarket in 2024

Are you looking for ways to simplify prospecting?

Or do you want to supplement and enrich the database you’ve built with your existing provider?

Perhaps you’re looking for a solution with more verification features?

Amplemarket is a decent option, but Cognism might fit your business better.

Like Amplemarket, Cognism is a sales tool that helps B2B teams access international B2B contact data that’s GDPR and CCPA-compliant. It beats the scarcity mindset with unrestricted data views.*

In this article, we’ll explain how Cognism compares to Amplemarket so you can make an informed decision when choosing your next data provider.

👇 Scroll to learn more about Cognism vs Amplemarket pricing, features, user reviews and more!

Cognism

Cognism aims to give businesses the right tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database that’s compliant with GDPR and CCPA data laws. Features include:

Accurate and up-to-date global contact database.
Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
A mobile phone number coverage leader in the US (2x more than other providers).
The most complete data in the EMEA.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exporting.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.

*Subject to generous fair usage policy

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What’s the difference between Amplemarket and Cognism?

When comparing Cognism to Amplemarket, consider the quality of the B2B data you’re getting and the features for the price you’re paying.

Amplemarket does not state the locations its database covers. However, users have found it to be US-centric.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

Where do Cognism and Amplemarket get their data?

Amplemarket states that its data comes from:

Publicly-available information.
Data it licenses from selected third parties.
Data that users provide when they sign up for the service or send feedback via email.
Contact lists shared via a user’s CRM or when syncing email campaigns.

Cognism gathers its contact data via proprietary sources. Then, it fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. An in-house team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

The Cognism web app.
The Cognism browser extension, which works across all corporate websites.
All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

Amplemarket pricing

There’s no Amplemarket pricing information or a description of what’s included in its packages on its website. However, Revpilots provides a detailed breakdown:

There are two plans for one or three user seats.
Plans are customised based on added features for lead generation, multichannel sales, sales expert services etc.

Each base plan includes:

Group onboarding sessions.
Email and chat support.
Sales templates playbooks.
Amplemarket university.
Exclusive webinars with sales experts.

Contact data comes at an additional cost to the base package and is credit-based. Amplemarket gives users about 200 phone number credits a year per person before they have to buy more credits.

Moreover, while Amplemarket offers a Chrome extension, it can only be used with Gmail, Outlook, CRMs & LinkedIn.

**Pricing information for Amplemarket and Cognism is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.

Amplemarket versus Cognism: Compliance

Amplemarket is GDPR and CCPA-compliant. There is no mention of DNC lists on the website or privacy policy.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Who is a competitor to Amplemarket?

The top three Amplemarket competitors are Cognism, Kaspr and ZoomInfo.

Why is Cognism first-choice? Customers like Drift chose Cognism for it’s quality mobile data:

"Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers"

Seamless integrations:

“Cognism is at the forefront of our inbound and outbound lead generation. Our sales performance would not be made possible without its excellent data and seamless integrations.”

And, the outstanding results:

“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism.”

“We are steadily growing our pipeline and that's thanks to Cognism’s stellar database.”

Test Cognism's data for yourself. Book a call with a data expert to get 25 free leads that match your ICP.

What is the best Amplemarket alternative?

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Amplemarket, as are its extensive features and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to Amplemarket?

Yes, Cognism is an excellent alternative when comparing Amplemarket competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Why do sales teams choose Cognism over Amplemarket?

Sales, marketing and RevOps teams choose Cognism over Amplemarket because Amplemarket uses credit-based pricing and does not integrate with as many platforms as Cognism.

Cognism includes a large variety of integrations in all packages, and it offers unrestricted data views on page level/individual exports*. This lessens the need to purchase more credits and improves prospecting efficiency.

What’s more, Amplemarket does not offer a phone verification on-demand service, and users find its data to be US-centric.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

Test Cognism's data for yourself. Book a call with a data expert to get 25 free leads that match your ICP.

Every company needs the right foundations to build and scale. I’d recommend Cognism to any business that doesn't have data because this is the ammunition to building the right foundations to grow your business.

Fresh Relevance

Ellie Emerson, Head of Sales

Read Full Case Study

As a sales rep, I don’t have to worry about the quality of data affecting my ability to hit quota. This saves a huge amount of time and enables me to book 80% of my meetings through Cognism.

SaaSLeads

Jack Vesztrocy, Sales Development Representative

80%

of demos booked with Cognism leads

£0.8 million

Cognism-influenced revenue

Read Full Case Study

Cognism has a direct integration with Outreach. You can immediately plug all of your prospects from Cognism into the software and add them to sequences. Most of our pipeline is generated through this integration. It’s really seamless.

Sales Impact Academy

Lianna Lachappelle, Global SDR Manager

Read Full Case Study

The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.

Ultima

George McKenna, Head of Cloud Sales

saw ROI in 8 weeks

70%

achieved target with 70% fewer calls

Read Full Case Study

Cognism leads the way for any company looking to grow their sales and increase the number of conversations they have with decision-makers. I’d recommend Cognism to any business that wants to expand within European and APAC markets

Gradfuel

Elliot Mitchell, CEO

60%

increase in the number of reps hitting target

sales in 6 months

Read Full Case Study

I use the Chrome Extension everyday and I love it! As soon as I’m on LinkedIn, the extension pops up and provides contact information. I don’t need to spend hours looking for email addresses and mobile numbers because the information is accessible at the click of a button.

Promon

Beatriz Bastos, BDR

33%

of new business meetings in Southern Europe booked through Cognism

10 hrs/week

saved on admin

Read Full Case Study

Try Cognism, an Amplemarket alternative

Cognism vs Amplemarket - who to choose?

Cognism is an Amplemarket competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!

Comparing Cognism vs Amplemarket in 2024

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What's on this page

Key features of Cognism vs Amplemarket

Cognism

Amplemarket

See what you can do with Cognism

What’s the difference between Amplemarket and Cognism?

Cognism

Amplemarket

Packages to suit business size

Web app

Browser extension

Intent data

Phone-verification/ research on-demand service

Do-not-call lists in US and Europe

Unrestricted views/ individual and page-level exporting

Phone-verified mobile numbers

Compliance status

Cognism vs Amplemarket: Databases

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Where do Cognism and Amplemarket get their data?

Diamond Data®

More results from fewer calls

Comparing the pricing of Amplemarket and Cognism**

Cognism pricing

Amplemarket pricing

Amplemarket vs Cognism: Usability

Amplemarket versus Cognism: Compliance

FAQs about Amplemarket vs Cognism

Who is a competitor to Amplemarket?

What is the best Amplemarket alternative?

Is Cognism a good alternative to Amplemarket?

Why do sales teams choose Cognism over Amplemarket?

How B2B sales and marketing teams use Cognism

Try Cognism, an Amplemarket alternative

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