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Cognism vs Kaspr

Kaspr helps you get started. Cognism helps you scale. With verified data, advanced integrations, and built-in compliance, Cognism powers GTM teams ready for the next stage of growth.

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How does Cognism match up?
Kaspr
No credit ceilings
Verified B2B data
GDPR compliance
DNC lists in 14 countries

Why thousands of brands have switched to Cognism

01

80% better mobile data quality

Cognism is known for its leading EMEA dataset and US mobile coverage. 

“In the last 30 days, we’ve booked 4 meetings that have turned into qualified opportunities, all thanks to using Cognism’s data. Given that we typically close 1 or 2 deals per year in this industry, that is a brilliant result.” Stevie, Sub1

02

ROI in 8 weeks

Cognism does what it says on the tin: quality B2B data that connects you with the prospects you want to do business with.

“Our sales cycle is typically 6-8 months long. At Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.” George, Ultima

03

100% more meetings booked

Customers switching to Cognism report a higher number of connects, and appreciate the phone-verified data.

“We used Lusha for around a year, but didn’t receive very good service. The UX wasn’t that smooth, and their data quality was poor. Lots of companies we knew existed weren’t in their database.” Jack, Lockton

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What’s the difference between Kaspr and Cognism?

Cognism is a leading provider of complete data in EMEA and quality cell phone numbers in the US. Its premium phone-verified cell phone dataset helps you connect with 87% of your list.

If you’re a smaller company looking for accurate data in Europe, you might consider Kaspr. 

Kaspr is a plug-and-play tool that provides accurate contact data while seamlessly integrating into your current workflows. 

But, here’s the main difference:

Cognism was built for scaling teams, with the goal of supporting revenue teams in achieving their targets. Kaspr was built for ICs, and while it’s great for small batch prospecting, Cognism is the provider that will push growth faster. 

What’s more, Kaspr is part of Cognism, but that doesn’t mean each dataset is the same. For instance, specific subsets, such as Diamond Data®, intent data, and other premium data points, are only available on the Cognism platform.

Here's a full breakdown of how Cognism and Kaspr compare:

Cognism
Kaspr
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Kaspr
Individual contributors/SDRs/ recruiters who need access to contact data for prospects and talent.
Pricing
Cognism
Two tiers to choose from to suit your needs best. Unrestricted views/ individual and page-level exporting on all packages.*
Kaspr
Credit-based pricing charged monthly or annually.
Integrations
Cognism
Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach & Zapier.
Kaspr
Integrations include HubSpot, Salesforce, Pipedrive, Outreach, Zoho, Zapier and Lemlist.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 14 countries & a notified database.
Kaspr
GPDR and CCPA aligned.
Enrichment
Cognism
API enrichment and on-demand CSV enrichment.
Kaspr
CSV enrichment.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
Kaspr
Not available.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.
Kaspr
Not available.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs Kaspr

Cognism equips teams with everything they need to exceed quota month over month. It focuses on supplying accurate global B2B data that’s compliant with GDPR and CCPA regulations.

Kaspr is a plug-and-play lead gen tool that gives you European contact data for fast and effective prospecting.

Here’s a list of both tools’ features, side by side:

Cognism

Sales Companion

For personalised access to in-depth account data to ensure fresh and fast outreach.

Phone-verified cell phone numbers

To help you connect with 87% of your list.

Diamond Data®

Exclusive on-demand verified cell phone and email data set.

Unrestricted access to person and company-level data*

Subject to a generous fair usage policy.

Enrich

API enrichment and on-demand CSV enrichment.

Intent & Signal data

Intent data by Bombora. Real time signal data for hiring trends, funding rounds, and technographic insights.

International coverage

EMEA, NAM, APAC.

Integrations at no extra cost

Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Hubspot, Bullhorn, Outreach & Zapier.

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 14 countries & notified database.

AI Search

Find prospects using ChatGPT-style textual or voice prompts.

Kaspr

LinkedIn Extension

Lets users find and export contact details directly from LinkedIn profiles.

Lead Management

Stores, tags, and organises leads within the Kaspr dashboard for easy follow-up.

CSV enrichment

Enriches uploaded CSV files with additional contact information like emails and phone numbers.

Dialers

Enables users to call prospects directly from the platform or browser extension.

Why Cognism?

“I would 100% recommend Cognism. Compliance is a big factor, along with data quality. We truly believe Cognism’s data quality is incomparable. When you have this and a positive sales experience, it’s very easy to recommend it to others.”
Read the full case study
23%
increase in call connect rate
Dan Orbach_Case Study
Dan Orbach
Head of Sales & Partnerships @UpCloud
“I would 100% recommend Cognism. If you’re a company wanting to keep your data fresh and get new contacts, Cognism can help match specific companies to a hot list. They can compile lists, assess intent and enrich your existing prospects. It’s rare for data providers to offer this, which sets Cognism apart.”
Read the full case study
95-99%
email deliverability rate
dom-verall-cec-marketing
Dom Verrall
Global Director of Data @CEC Marketing
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Kaspr versus Cognism: Compliance

Kaspr is GDPR and CCPA aligned. Users are responsible for ensuring compliance with applicable laws, including local marketing and consent requirements.

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws.

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

Kaspr vs Cognism: Usability & Integrations

If sales engagement tools like Outreach and SalesLoft are part of your day-to-day workflow, then Cognism is for you. Unlike other data providers on the market, Cognism does not charge extra for integrations and integrates with all leading sales tools, including: 

  • Pipedrive.
  • HubSpot.
  • Salesforce.
  • Microsoft Dynamics.
  • Zapier.

Kaspr is a good choice if you need basic integrations like Hubspot, Pipedrive, and Lemlist, as well as limited Salesforce exporting functionality and don’t have Outreach or SalesLoft in your tech stack. Integrations include: 

  • HubSpot.
  • Salesforce.
  • Pipedrive.
  • Lemlist.
  • Brevo.
  • Zoho.

Sounds great, but...

Kaspr works fine. Why would I pay more for Cognism?

Kaspr is a great starting point for quick prospecting, but Cognism takes you further.

With verified mobiles, built-in compliance, and AI-powered enrichment and integrations, Cognism enables full-funnel prospecting and revenue generation at scale. It’s built for teams that want accuracy, governance, and international reach, not just contact finding.

0%

Better conversion rates (Lead Forensics)

0%

Time saved each week (UpCloud)

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Cognism vs Kaspr: Databases & Data Coverage

Kaspr is a European-based B2B data provider. It offers users a strong B2B database powered by 120+ verified data sources.

Kaspr is a good option if you mainly want accurate contact data on LinkedIn.

Cognism is a leading global data provider with regular data coverage enhancements. The tool has EU and US research teams, making it an excellent option for anyone looking to find highly targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, which offers phone-verified numbers, the most complete coverage in the EMEA, and next-level mobile number coverage in the United States (2x more than other providers).

You should consider Cognism if mobile numbers are a key component in your outbound strategy. Or you want to find and prioritise buyers using advanced contextual data points like hiring, funding and intent data (powered by Bombora).

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Where do Cognism and Kaspr get their data?

Kaspr gets data from the following sources:

  • Publicly available information that includes country and state legal registries and company websites.
  • First-party collection and verification methods.
  • Third-party data providers with which Kaspr has entered into agreements.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. Cognism doesn’t use user-submitted data to supplement its database. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service. A service Kaspr does not provide.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

How standard mobile numbers compare to Cognism's phone-verified numbers.

Sounds great, but...

If Kaspr is part of Cognism, can’t I just use Kaspr to get the same data for cheaper?

Kaspr and Cognism are separate products with independent databases and different use cases.

Kaspr is designed for quick prospecting, while Cognism provides a broader, enterprise-grade dataset with verified mobiles, DNC screening across 14 countries, advanced enrichment, and integrations built for revenue teams. It’s built for scale, compliance, and accuracy that go beyond what Kaspr offers.

0%

success rates in European data (Toucan)

0%

closed deals with Cognism’s mobile numbers (OneUp Sales)

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Cognism vs Kaspr pricing

**Cognism and Kaspr pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time.

Cognism’s pricing model is split into two tiers: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition to this, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

Kaspr Pricing

Kaspr pricing includes four packages - Free, Starter, Business and Enterprise. 

Packages are credit-based, starting at 15 B2B email credits, 5 Phone credits and 5 Direct email credits with the Free subscription. Credits go up for paid plans, excluding Enterprise, which is custom.

Once credits are used, more will need to be purchased, which creates a scarcity mindset and keeps teams from prospecting efficiently. 

The base package includes access to the following: 

  • Kaspr LinkedIn Extension.
  • Lead Management.
  • CSV Enrichment.
  • Enrichment automation.
  • Integrations (Excludes Zapier).
  • Chat support.

FAQs about Kaspr vs Cognism

Cognism is the better choice for businesses looking for a data enrichment and sales automation platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Kaspr, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is a winner.

Cognism is a sales intelligence platform that is one of the best Kaspr alternatives. 

Cognism has been a trusted contact data provider for over eight years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity. 

This ensures customers connect with the right customers instead of wasting precious time attempting to connect with an extensive database of incorrect numbers and emails.

Yes, Cognism is an excellent alternative when comparing Kaspr competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. Many users praise its user-friendly interface, accurate data, and excellent customer service.

Cognism does not include a free plan like Kaspr. However, Kaspr’s Free plan is limited and unsuitable for larger sales teams. 

You can test Cognism’s data with a free data sample to test the platform.

Plus, there’s no need for credits when it comes to Cognism.

The platform has unrestricted views and individual and page-level exporting, subject to a generous fair usage policy. So your team doesn’t have to worry about running out. 

Try Cognism, a Kaspr alternative

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