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Sales

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

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Sales

9 Best AI Chrome Extensions For Sales And Marketers in 2025

Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.

9 Strategies for Improving Sales Performance

Looking to boost your sales performance? Discover nine strategies designed to drive significant sales improvement and elevate your business results.

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

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Demand Generation

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

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Top B2B Marketing Challenges and How to Solve Them in 2025

Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

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Lead Generation

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

Lead Automation: How Automated Lead Generation Grows Sales

How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.

What’s the Difference Between a Lead vs a Prospect?

Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.

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Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

10 SDR Leadership Tips to Coach High-Performing Teams

Discover 10 powerful SDR leadership lessons from Cognism’s Catherine Olivier to boost team performance, coaching, and impact.

Date-a-vendor Allbound Playbook: From First Glance to Full Funnel

Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships

Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.

14 Cold Email Templates to Skyrocket Your Pipeline

Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

WhatsApp for Sales: The Next Outbound Channel?

WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.

The Only Cold Calling Script You Need for Software Sales

See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!