The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on b2b-data
10 Best Bullhorn Integrations For Recruiters in 2026
Discover the top Bullhorn integrations to streamline recruiting, automate admin, and improve candidate engagement. Here are the best tools.
13 Best Data Quality Software Tools for CRM Teams in 2026
Compare the best data quality software for CRM teams, covering enrichment, cleansing, verification and compliant revenue execution across markets.
Bidstream Intent Data: Why You Should Use Co-Op Data Instead
If you think the answer to your targeting woes is bidstream data, think again. This article explains why and offers bidstream data alternatives.
Data Hygiene: Checklist & Best Practices For a Clean CRM
Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips.
Data Quality: What It Means for B2B GTM Teams
Learn what data quality means, why it matters for GTM teams and how to improve CRM, contact data, forecasting and AI performance.
What Is Data Decay? Causes, Costs and Prevention
Learn what data decay is, why B2B data goes bad, how it impacts revenue and compliance, and how CRM enrichment helps keep data accurate.
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
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