Cognism | Blog | Connect

Demand Generation

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

Featured this month

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

View all Cold Calling

Sales

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

Virtual Prospecting And Selling Tips [2025 Guide]

We're looking at the challenges and solutions of remote prospecting. Click to learn the best practices for virtual prospecting using intent data!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

View all Sales

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

Email Marketing Campaigns: 12 Examples That Convert

Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.

View all Demand Generation

Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

b2b target audience_Resource card copy-1

How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

View all Lead Generation

The Best Apollo.io Alternatives I’ve Tested So Far (2025)

Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.

I Tried 10 Lusha Alternatives: Here’s What I’d Recommend in 2025

Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

Contact Data API: What It Is, How It Works & Getting Started

Learn more about how to access verified B2B contacts with Cognism’s contact data API. Enrich CRM, power prospecting, and stay GDPR-compliant.

11 Reasons Why CRM is the Key to Unlocking Business Growth

Workbooks CEO and CRM expert John Cheney gave us his 11 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.

7 Best Company & Business Data APIs For Integration

See a list of the top business and company data APIs for refreshed and accurate data to use in your go-to-market strategies.

16 Lead Enrichment Tools: List of the Best for 2025

Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!

Lusha Data vs Cognism: Which is Best for EMEA Prospecting?

Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.

Apollo Data Enrichment: How It Compares to Cognism & Clay

See how Apollo data enrichment compares against Clay and Cognism. Compare features and pricing, and learn why Cognism is the best alternative.

Clay Enrichment: What You Need to Know (+ Best Alternative)

Discover Clay Enrichment’s pros and cons, and why Cognism’s compliant, mobile-first data is the smarter alternative for revenue teams.