The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Apollo vs ZoomInfo: Who's Got the Better Data?
Evaluating Zoominfo vs Apollo.io? See how the two providers compare on pricing, data quality, coverage, compliance & which is better in Europe!
ZoomInfo Intent Data: Is It Any Good?
Is ZoomInfo intent data any good? Read this article to see how it works, its accuracy, & whether there’s a better option for your sales & marketing teams.
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
RocketReach Pricing Explained: Plans & Costs 2026
RocketReach pricing depends on credit usage, features and capabilities, and the number of licenses. Learn all about RocketReach’s costs and credits.
3 Best Email Databases For Prospecting In Europe
Most European email database providers aren’t built specifically for EMEA, so we’re going to show you three that are today. Compare them side-by-side.
Source Of Truth Vs System Of Record: Why Neither Is Enough
Here's why a system of record, and even the mythical single source of truth, isn't enough. We'll compare the two and outline what you need instead.
The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
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