Cut 3 hours to 30 minutes with AI account based marketing

Watch this play, walked through by Tim Hughes, Demand Generation Lead here at Cognism. 👇

Use Cognism’s Cortex AI researcher on your Sales Companion browser extension while viewing your target account’s company LinkedIn page or over their website.

Instantly gather account summaries for:

• Business model.
• Strategy and direction.
• Key competitors.
• Technographic adoption insights (tools in use, adoption timelines, and usage intensity).
• Tending intent topics.

This AI account based marketing approach makes the research phase easier for you by:

1. Doing an ICP fit check - See if a company matches your ideal customer profile with AI-generated summaries in a single click.
2. No more prompt writing - Skip ChatGPT guesswork with pre-built prompts that reveal business model, strategy, revenue drivers, and competitors.
3. Smarter prospecting conversations - Walk in with context, spark conversations with tailored ice-breakers, and build relevance from the first call.

See Cognism's Cortex AI in action with the interactive demo below. 👇

Use the in-built copy functionality the Cortex AI research insights. Paste it into your landing page CustomGPT pre-prompted to generate 1:1 landing page structure and copy.

👉 Here's the link to Tim's CustomGPT landing page builder.

Let ChatGPT draft the landing page, reflecting:

• Account positioning.
• Competitor references (especially if they are Cognism customers).
• Tech stack references with clear, relevant value positioning.

Once GPT generates the draft, refine with these steps to maximise your AI ABM results:

Tone and positioning check

• Ensure your voice is consistent while reflecting the prospect’s language sourced through Cognism.

• Position Cognism clearly within their tech stack and ABM strategy.

Competitor and tech stack validation

• Verify competitor callouts and ensure they showcase how Cognism strengthens their AI account based marketing strategy.

Dynamic social proof and intent references

• Embed case studies, customer logos, or micro-stats (e.g., “32% increase in conversions using AI ABM with Cognism”).

Strong CTAs tied to AI ABM

• Use actionable CTAs such as “Get a data sample within your ICP” or “Book your strategy call” to drive conversions.

Check design and responsiveness

• Ensure the page is fast, mobile-friendly, and visually aligned with your AI ABM brand narrative.

Launch and track engagement

• Connect the page to your CRM and marketing automation to capture account-level engagement.

• Drive traffic via LinkedIn ABM ads and Cognism-powered outbound for your AI account based marketing campaigns.

• Analyse scroll depth, CTA clicks, and conversion rates to refine future pages.

Once your AI account based marketing landing page is live, another step you can take is to write some emails totally aligned with all the information on them. Rather than manually writing cold email sequences for each target account, you can use the same Cognism-sourced account research data and your CustomGPT to automatically generate hyper-personalised 3-email nurture sequences for your target account.

This extends your AI ABM workflow:

1. Personalised landing page creation (in 30 mins, not 3 hours).
2. Automated, account-specific nurture sequences to match in minutes.

FAQs

Here are some often asked questions about this AI account based marketing flow.

Does this replace manual research?

It streamlines it. Cognism’s Cortex AI researcher reduces manual digging, and GPT accelerates content generation while still requiring a quick human review for brand alignment.

Can I use this for outbound email as well?

Yes, the copy generated can also be adapted for cold email, LinkedIn messaging, and call talk tracks to align your outbound messaging with your ABM landing page.

How do I ensure quality control?

Review each draft for:

• Correct brand tone

• Accurate references to competitor or tech stack

• CTA consistency with your campaign goals

Find more GTM Plays for Marketing in the hub. 👇