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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Will sales be replaced by AI? Resource card blog graphic
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
View all Cold Calling

Sales

GTM engineer
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
What is a Go to Market Strategy?
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
AI Outreach Tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
View all Sales

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

What is lead generation?
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 
B2B Google Ads Strategy: How to Generate Leads and Sales
In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.
Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.
8 Reasons Why Cold Calling is Important for Sales Success
Learn 8 reasons why cold calling is important in B2B sales today, and how you can turn it into an extremely effective way to drive revenue. Click to read!
The Pod: the B2B Sales Team of the Future
Some say it’s the sales team structure of the future - and Cognism has been experimenting with it! Click for a deep dive into the sales pod.
The Ultimate Guide to Software Sales Demos That Close Deals
In this blog, we’re sharing our top software sales demo tips that’ll help you negotiate with prospects and close deals like a champ.
13 RevOps Questions - Answered!
Read our Q&A with Antoine Cornet, Cognism’s Head of Revenue Operations. Want to know how to implement a successful RevOps strategy? Click here!
B2B Sales Cold Calling Script: Prospect Into B2B Companies
Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!
B2B Prospecting Cadence: Book Meetings With Leads in 30 Days
Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.
Why Cold Calling is Killing Your Mojo (and How to Get It Back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.

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