Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
30+ Key B2B Cold Calling Statistics [2024]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
Sales
25 Sales Podcasts You Need to Add to Your Playlist in 2024
Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
The Top B2B Marketing Podcasts for 2024
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
Lead Generation
How to Generate Leads on LinkedIn: 2024 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Dan Peacock
Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.
B2B Marketing for Technology Companies: 10 Strategies for 2024
How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!
Marketing Triggers: The Essential Guide for 2024
What is trigger marketing? Discover the definition and how to spot and use triggers to increase conversions in this definitive guide! Click to read.
Cognism at B2B Marketing Expo 2022 - LIVE BLOG
B2B Marketing Expo is Europe's leading marketing event and Cognism is there! Follow us for live updates from ExCeL London.
Ultimate CTO Cold Calling Script: Book Meetings With CTOs
How should you speak to a CTO? How should you engage with them? What works best - relevance or personalisation? Read our cold calling script to find out!
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
Sales Leader Cold Calling Script: Prospect to Sales Leads
Get Cognism's cold calling script for sales leaders! Book meetings with managers and directors. The script features tips and templates. Click to see it!
Closed-lost Opps Cadence: Re-engage With Your Lost Leads
There are some real opportunities in your closed-lost deals, and with this cadence, you can re-engage with those lost leads! Click to get the cadence.