Skip to content
Use Cases
Sales
Marketing
GTM Ops
Recruitment
Products
Prospector
Enrich
Chrome Extension
Intent Data
Integrations
Why Cognism
Why Sales Intelligence
ROI
See How We Compare
Cognism vs Zoominfo Cognism vs Lusha Cognism vs Apollo Cognism vs Other Providers
Data
About our data
Contact
Context
Compliance
Success Stories
Case Studies
Customer Reviews
Cognism Champions
Links
All Resources
Blog Books & Reports Checklist & Templates Newsletters Podcasts Webinars
Diary of a first-time CMO Fix Your Funnel The RevOps Guide RevOps on Demand SDR Zone The State of Cold Calling Report The Demand Gen Playbook Course
Interactive Resources
Free Product Tours ROI Calculator
TAM Calculator Cognism Signatures
CTA
Pricing
FAQ
Links
About Us
Careers
Partnerships
CTA

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

UserEvidence Case study
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.
17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.
View all Cold Calling

Sales

LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps-resource card
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
Sales technology and solutions for enterprises_Resource card
15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
Resource card-ABM Campaigns_Account Based Marketing (ABM) Campaigns - FR copy 2
How to Build the Perfect ABM Campaign in 2024
Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
What is Brand Marketing? Definition, Examples, Strategy
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.
View all Demand Generation

Lead Generation

Resource card-Email finder tools_Resource card
18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
Resource card-Email Marketing for Lead Generation How to Close More Deals-02
Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14
item.poster_image.alt
The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts by Dan Peacock

Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.
Customer Adoption: The Process, Benefits and Key Metrics
The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.
Best Sales Metrics: 20 Game-Changing Indicators for 2024
Here are 20 sales metrics every sales professional should know - get the insights that drive results. Click to explore!
How to Be a Successful SDR: 6 Tips from Top Performers
Learn the secrets of Cognism’s top-performing SDRs. We break down how to be a successful SDR using six actionable tips - click to read!
Inspiring Sales Teams: 84 Motivational Sales Quotes
Fuel your sales success with these 84 motivational sales quotes. Inspire your sales team and elevate your sales game today. Click to see the quotes!
Multithreading in Sales: The 7-Step Formula for Success
Multi threading in sales involves developing relationships with multiple decision-makers in a business. Discover more with our 7-step formula.
How to Deal With Competitors in Business: 7 Top Strategies
Get the fast track to market domination. Learn how to deal with competitors in business using 7 strategies from Cognism’s top AEs.
Strategies for Mental Wellbeing in Sales
Mental wellbeing and sales don’t always go hand in hand. In this blog, we provide strategies to manage stress and burnout. Click to read our guide.
How to Be a Good Cold Caller: 6 Tips for Better Sales
Learn how to be a good cold caller and boost your sales success with these 6 valuable tips. Ready to maximise your potential? Then read this blog!
Closing Sales Demos Made Easy: 8 Expert Tips
Get pro advice from Cognism’s Account Executives on how to close a sales demo. Nail your demos with these actionable tips - click to read.

Get actionable advice to your inbox every single week