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Cold Calling
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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Sales

11 Proven Strategies to Increase B2B Sales in 2025
Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Lead Generation

Why Investing in a Lead Generation Specialist Pays Off
Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Dan Peacock
Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.

The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…

Sales Leader Cold Calling Script: Prospect to Sales Leads
Get Cognism's cold calling script for sales leaders! Book meetings with managers and directors. The script features tips and templates. Click to see it!

Closed-lost Opps Cadence: Re-engage With Your Lost Leads
There are some real opportunities in your closed-lost deals, and with this cadence, you can re-engage with those lost leads! Click to get the cadence.

No-show Cadence: Re-engage With Leads Who Missed Meetings
What should you do when a prospect doesn't show up for a meeting? It's simple - re-engage with them! Click to get Cognism's 90-day no-show cadence.

Don’t Forget the Buyer: a New Model for Sales Development
SDRs are spamming prospects and many of them don’t add value. The goal should be an effortless buyer experience.