Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
Sales

10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Lead Generation

Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

Don’t Forget the Buyer: a New Model for Sales Development
SDRs are spamming prospects and many of them don’t add value. The goal should be an effortless buyer experience.
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Detaching From the Outcome: How to Regain Your Cold Calling Mojo
Psychology has always been a crucial part of sales. What is the winning mindset? The key is to detach from the outcome.

Younium Books 50% More Meetings With Cognism
A leading European subscription management platform uses Cognism's data to book 50% more meetings. Click to read the case study!

Ultimate CRO Cold Calling Script: Book Meetings With CROs
Not sure what to say when cold calling CROs? We have you covered! Click to read the ultimate cold calling script for outreaching to CROs.

Dialler Heavy Cadence: Book Meetings on the Phone in 15 Days
If you're an SDR who likes to hit the phone, Cognism's dialler heavy cadence is for you! Includes tips, touchpoints and templates. Click to see it!

Coralogix Expands in EMEA With Cognism's Diamond Data®
Technology innovator Coralogix uses Cognism's Diamond Data® to expand their presence in EMEA. Click to read the case study!

Increasing Conversion Rates by 3x With Cognism
Revenue acceleration specialists, durhamlane, use Cognism's premium data to increase conversion rates by 3x. Click to read the case study!