Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
Sales

Stress in Sales? Combat It With 10 Actionable Tips
Tackle stress in sales with confidence! Learn 10 effective strategies to reduce stress and improve your well-being in the sales industry.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Lead Generation

Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on sales

How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism
Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!

6 Proven Customer Targeting Strategies to Boost Your Pipeline
Reach more of the right prospects and boost your pipeline with 6 proven customer targeting strategies. Click to read!

Sales Funnel Leakage: How to Prevent and Fix It?
Learn how to prevent sales funnel leakage by identifying root causes and improving lead management practices.

Driving 3x Event ROI with Cognism Data
Discover how Cognism revolutionises lead generation and boosts event value by nearly 3x at a Polish trade org. Read the case study now!

What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.

How a Digital Planning Platform Doubled Its MQLs With Cognism
Discover how a digital planning platform achieved remarkable growth using Cognism’s data-driven solution. Read the case study now!

Harnessing the Power of Intent Data: Q4 '23 at Cognism
Using Intent Data means your teams work smarter, not harder. Learn about the product developments we've been working on as we wrap up Q4 '23 at Cognism.