The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on content-marketing
Content Marketing for Lead Generation: How to Convert Leads in 2026
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
The Easy Mode content strategy framework
Running out of ideas for weekly content? Discover a framework that helps create stronger content with less effort.
The Top B2B Marketing Podcasts for 2026
Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
Ungated Content: Why It Brings in Better Leads
Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
