Cognism | Blog | Connect | Content Marketing (2)

Demand Generation

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

Cold Calling

11 Must-Have SDR Tools to Drive More Sales_Resource card-1

12 Must-Have SDR Tools to Drive More Sales

Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

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Sales

12 of the Best Sales Tactics to Close More Deals in 2025

Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!

What is AI-guided Selling? Ultimate Guide for Managers

Dive into AI-guided selling with our ultimate manager's guide. Explore how AI tools can transform your sales strategy and drive business success.

9 Best AI Chrome Extensions for Sales and Marketing

Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.

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Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.

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Lead Generation

11 Best AI Lead Finders for 2025

Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.

AI for B2B Lead Generation: The Ultimate Guide

Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!

AI for Sales Prospecting: The Ultimate Guide

Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.

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B2B Content Repurposing: Ultimate Guide With Examples

Looking to make the most of your B2B content? This comprehensive guide on content repurposing offers actionable insights and inspiring examples.

B2B Brand Awareness: How to Craft Memorable Campaigns

How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

Ungated Content: Why It Brings in Better Leads

Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!

Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!