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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
10 of the Best Voicemail Scripts for Cold Calling in 2022_Card
10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
cold-calling- success-rates-seo-resource-card
The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

Sales

How to Prevent Sales Funnel Leakage?
Sales Funnel Leakage: How to Prevent and Fix It?
Learn how to prevent sales funnel leakage by identifying root causes and improving lead management practices.
Driving 3x Event ROI with Cognism Data-02
Driving 3x Event ROI with Cognism Data
Discover how Cognism revolutionises lead generation and boosts event value by nearly 3x at a Polish trade org. Read the case study now!
ABM-Funnel
What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

SaaS Demand Generation for Turbocharged Growth
SaaS Demand Generation for Turbocharged Growth
Revolutionise your marketing with our SaaS demand generation insights. Engage better and convert more. Click to read our comprehensive guide!
What is Drip Email Marketing_Resource card
What is Drip Email Marketing? Strategy, Tips & Examples for 2024
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
Get quick returns with this in-depth guide to pay-per-click marketing! You’ll get an overview of PPC platforms, ad formats, and best practices.

Lead Generation

Is Buying Email Lists Worth It? Only If You Do It Right
Is Buying Email Lists Worth It? Only If You Do It Right
Is buying email lists worth it? When done strategically and ethically, buying targeted lists can enhance your marketing. Click to see the pros and cons.
How to Generate Leads from Facebook: 9 Proven Strategies
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
Lead Generation Cost
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on content-marketing

LinkedIn Marketing: 10 Steps to Craft a Winning Strategy
Not getting the traction you would like on LinkedIn? Follow these 10 steps to boost your LinkedIn marketing strategy.
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS 'marketing funnel' is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
Updating Our SEO Strategy: Money Keywords
SEO strategy is always evolving - and we just updated ours! Introducing money keywords - click to read what they are and how we implemented them.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
How to Grow a B2B Podcast: 6 Best Practices
Thought about starting a B2B marketing podcast? We have 6 best practises you need to know to create a chart-topping podcast! Click to read.
How to Use TikTok for B2B Marketing (With Todd Clouser)
TikTok - a waste of time, or another useful channel B2B marketers can utilise to create demand? Click to read how you can maximise TikTok for B2B.
How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
The Ultimate Guide to Repurposing Content in B2B Marketing
Content is king. Time to take it to the next level with content repurposing. Click to see this ultimate guide from Cognism's content experts.
Building a Brand on Instagram: Top B2B Marketing Tips
Instagram, is it the right place for building your B2B brand? If you're not sure, don't worry! Keep reading for Cognism's top tips for marketers.

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