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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2024]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
View all Cold Calling

Sales

24 Sales Podcasts You Need to Add to Your Playlist in 2023
25 Sales Podcasts You Need to Add to Your Playlist in 2024
Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!
Tips for Successful Startup Sales and How It Differs to Enterprise_Resource card
Tips for Startup Sales and How It Differs to Enterprise
Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!
ultimate-cold-calling-script-enterprise-sales-card-blog
Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card
What is B2B Email Marketing? Tips and Examples for 2024
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
The Unboring Role Of A B2B Marketer
How to Create Unboring B2B Marketing
B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.
View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn
How to Generate Leads on LinkedIn: 2024 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
How to Build an Email List: 9 Winning Tactics
10 Tips to Build an Email List You Must Know
To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!
Hot Leads How to Attract & Close Them in 2022 updated_Pull-through banner copy
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Amy Collins

Amy is a content marketer interested in exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.
Logistics Marketing for C-suite Decision Makers
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
How to Create Unboring B2B Marketing
B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
EU Expansion: How to Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
The Ultimate Guide to eBook Marketing: Strategies for 2024
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.
7 Sales Mistakes Every Rep Must Avoid (and How to Fix Them)
In B2B sales, solutions matter more than problems. Find out how to fix the most common sales mistakes with Ryan Reisert, founder of Phone Ready Leads™.
How Cognism Optimised Its Marketing Pipeline in 2023
In an economic climate where efficient growth is the key to survival, this is how Cognism is optimising its B2B marketing pipeline. Click to read.
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.

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