B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights.

Expertise

Marketing and demand generation
Sales and cold calling
EU expansion
Go-to-market strategies
Podcasting and working with subject matter experts

Education

University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors

Sales Demand Generation Marketing Thought Leadership AI

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Sales Demand Generation B2B Data Marketing Thought Leadership

Evaluation Playbook: Consolidating Data Vendors

Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.

Demand Generation Marketing Thought Leadership

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

Featured Main Data Thought Leadership EU Expansion

How to Build a Scalable Data Strategy for International GTM

Learn how to build a scalable, compliant data strategy for international expansion. Discover how DaaS supports global GTM success.

Sales Cold Calling Featured Main Thought Leadership

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

Demand Generation Marketing Featured Main Thought Leadership EU Expansion

Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

Demand Generation Content Marketing Marketing Featured Main Thought Leadership

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Sales Featured Main Thought Leadership

How to Create an Effective Sales Incentive Plan

The behaviours you incentivise are the behaviours you get. So how do you build an effective sales incentive plan for your team? Read here!

Demand Generation B2B Data Marketing Featured Main Thought Leadership

Date-a-vendor Inbound Playbook: From Hand-Raisers to Happy Ever After

Inbound leads don’t always mean buying intent. This playbook shows you how to turn hand-raisers into high-quality pipeline.

The Cognism Blog

Cognism Connect

Amy Collins

Expertise

Education

Posts by Amy Collins

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.