The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on thought-leadership
Evaluation Playbook: Evaluating Data Vendors for Quality & Coverage
This evaluation playbook helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Evaluation Playbook: How To Choose A Data Provider For Volume
Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.
WhatsApp for Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.
The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.
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