Skip to content
The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on thought-leadership

10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
How to Create A Sales Territory Plan [Guide + Examples]
Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.
How to Build a Scalable Data Strategy for International GTM
Learn how to build a scalable, compliant data strategy for international expansion. Discover how DaaS supports global GTM success.
Apple Call Screening Update: What iOS 26 Means for Sales Teams
Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
How to Create an Effective Sales Incentive Plan
The behaviours you incentivise are the behaviours you get. So how do you build an effective sales incentive plan for your team? Read here!
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.
Date-a-vendor Inbound Playbook: From Hand-Raisers to Happy Ever After
Inbound leads don’t always mean buying intent. This playbook shows you how to turn hand-raisers into high-quality pipeline.
 

Reach the right people, faster

Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.

Cognism Woman Portrait 1