MCP vs API: what it means for B2B data integration
Learn the difference between MCP and APIs, when each makes sense, and how they support AI agents, data integration, and GTM operations.
20 tasks GTM teams can do with Cognism's MCP
20 real MCP use cases for GTM teams, with DNC and opt-out checks built into the prompts themselves, not bolted on as an extra step.
MCP servers defined: what they are and how they work
Find a clear definition of what an MCP server is, plus how it works, the main types, and why they matter for connecting AI to trusted data.
Choosing the right MCP software for your GTM stack
Learn how to choose MCP software that keeps revenue data governed and compliant. Explore types of hosting models, security considerations, and costs.
What is MCP in AI, and why does it matter for GTM stacks?
Learn what MCP means for AI in GTM stacks, and why the business impact matters more than the underlying technical architecture.
Why your AI is confidently wrong about your market
Explore the reasons AI hallucination often begins with stale market data, and learn how your GTM team can address it effectively.
How to use an API to get B2B data
Learn how B2B data APIs work, what to evaluate for compliance and provenance, and when to build vs buy. A guide for RevOps and data teams.
