Cognism | Blog | Connect | Marketing (23)

Sales

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

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Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

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Sales

Stress in Sales? Combat It With 10 Actionable Tips

Tackle stress in sales with confidence! Learn 10 effective strategies to reduce stress and improve your well-being in the sales industry.

How to Boost Sales Productivity: 9 Top Strategies

Looking to enhance your sales team's efficiency? Our expert guide shares 9 top strategies for boosting sales productivity and generating more revenue.

9 Habits of Highly Successful Sales Representatives

Want to excel in B2B sales? Explore these nine habits that the most successful sales representatives incorporate into their daily routines.

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Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.

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Lead Generation

Resource card-LinkedIn advertising uncovered_resource

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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How Posted Social Achieved Instant ROI With Cognism

Find out how a digital marketing agency, Posted Social, uses Cognism to win new business & help clients with the best B2B digital marketing strategies.

Building a Quality B2B Database With Cognism

Find out how a gifting platform, Huggg, built a quality B2B database with Cognism’s prospecting tools. Click to read the case study!

Risks of Buying Lead Lists

To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.

Fulfilling Business Goals in Partnership With Cognism

A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.

Inbound Vs Outbound Marketing: How Are They Different? - Cognism

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

5 Reasons for Using B2B Marketing Data

No fluff, no waffle, learn why it pays to use B2B data-driven marketing. Discover the value that B2B marketing data can bring to your organization.

Introducing the SaaS Demand Generation Playbook

Introducing Cognism's SaaS Demand Generation Playbook! A 7-step guide for launching demand generation at your SaaS company. Click to get the guide.

Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!

How Ice Blue Sky Found Tech Leads With Cognism’s Data

A marketing agency used Cognism’s prospecting solution to help their technology clients find key decision-makers and better B2B leads. Click to read!