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Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

Sales Qualification: Ultimate Guide for Managers

Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.

Resource card-5 Ways to Get Them for B2B Business_Card 2

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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How much does Seamless.AI cost?

Real-world review of Seamless.AI pricing. See plan costs, hidden credit fees, user experiences, and how it compares to competitors.

How Much Does Clearbit Cost?

Discover how Clearbit (now Breeze Intelligence) pricing works, what each plan includes, and the hidden costs to watch before you commit.

ZoomInfo’s European Data: What GTM Teams Need to Know in 2025

Discover how ZoomInfo’s European data stacks up on coverage, compliance, and accuracy. Learn what GTM teams should prioritise before expanding into Europe.

Lusha Pricing Review (2025): What It Really Costs

Lusha pricing depends on credit usage, the platform’s features and capabilities and the number of licenses. Learn all about Lusha's costs and credits.

14 Best Clay Alternatives for B2B Data Enrichment (2025)

Looking for the best Clay alternatives? Compare leading alternatives and find the right data enrichment platform to scale your go-to-market strategy.

8 Ways To Use Customer Data To Drive More Sales & Revenue

What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.

6sense ABM Platform: Features, Costs & Best Alternative

Explore the 6sense ABM platform, its features and costs. Discover why Cognism is the smarter alternative for compliant, data-driven ABM campaigns.

17 of the Best B2B Data Providers and Vendors Right Now

Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.

9 Top Market Intelligence Tools For Marketers & Sales

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.