HR executives are not the easiest persona to market to – they never seem to run out of work. They carry out a variety of functions ranging from recruitment, onboarding, compensation, employee training and so on.
A single person may carry out these functions, or there may be a full-fledged HR department with a tall hierarchy.
As a contact data provider, we want our customers to be able to generate accurate HR email lists to reach the right decision-maker and supercharge their outreach.
Find out how Cognism stacks up against other providers.
1. Cognism
Cognism is a premium sales intelligence platform that assists more than 2,000 revenue teams in connecting with the right prospects via email and phone.
Instead of downloading a generic HR mailing directory, the platform lets you generate targeted email lists of HR decision-makers in the US and Europe and enrich them with verified cell phone numbers. It’s easy to use – with the help of advanced filters like seniority and job title, you can tailor the results to match your unique criteria.
What’s more, intent data, sales events triggers (i.e. job change), and technographics built into the platform help you discover HR managers currently in the market for your solution.
Once you pay for a licence, you can run multiple searches and create other C-level executives’ email lists.
After building the HR managers’ email list, you can easily export it into Salesforce, Outreach, and other sales enablement tools to start your campaigns.
If you’re mainly prospecting on LinkedIn, Cognism’s browser extension allows you to enrich leads’ LinkedIn profiles and Sales Navigator lists. You can also use it to reveal prospects’ contact details on corporate websites.
Best features
- Validated European and US-based HR email lists.
- Advanced filtering to build lists of ideal leads.
- CCPA and GDPR-compliant data.
- Buying intent data powered by Bombara.
- Integrations with popular CRMs and sales tools.
- B2B contact data enrichment.
- Phone-verified mobile numbers to connect with 87% of your list (Diamond Data®).
- Browser extension to enrich Sales Navigator lists and LinkedIn profiles.
Pricing
- The packages are seat-based.
- Suitable for individual prospecting and bulk list building and exporting.
- Unrestricted views and page-level exporting (up to 25 records at a time, subject to fair use).
- Custom packages with credits for teams with operational workflows that need bulk-list building and exporting.
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Customer testimonial
💡 Try cold-calling prospects if they ignore your emails. Check out Cognism’s sales call templates.
2. Kaspr
Kaspr is a tool for email prospecting on LinkedIn. Kaspr’s Chrome extension helps SDRs create email address lists of HR managers, Directors and VPs that fall into your ICP. You can install it for free and organise prospects’ contact information in the dashboard.
Kaspr also allows users to map out the entire LinkedIn workflow, from connection requests to integrations. But, it doesn’t have a platform to build HR email address lists.
Best features
- Automatic enrichment workflows.
- Extract data from LinkedIn lists, groups, events, etc.
- Send automatic LinkedIn invitations and follow-ups.
- Lead management and team collaboration functionality.
Pricing
- Free plan available.
- The paid subscription starts at $49 per month/user.
See how Kaspr stacks up against Cognism.
💡 Check out some lead generation techniques for tech companies.
3. Lake B2B
Lake B2B provides email lists of HR managers, executives, and directors. It saves you manual research by crawling publicly available sources and finding peoples’ email addresses. It also offers various marketing services to help sales and marketing teams reach their target audience.
Best features
- Basic filtering options, ie. SIC Code, NAICS Code, State.
- Industry-specific datasets for MarTech, FinTech, Mobile gaming, etc.
- Coverage in over 160 countries.
- White label data platform service.
Pricing
- Available upon request.
4. Thomson Data
The US-based company Thomson Data joined the fast-growing data marketplace Datarade in 2019. It offers pre-built and customised HR email lists for sale in a range of industries, from geospatial to financial to commerce.
It sources its HR email database from business directories, conferences, Yellow Pages, government records, etc.
Best features
- 75+ specialised segments.
- Data cleansing and de-duplication.
- Account profiling service.
- Compliance with CCPA and GDPR.
Pricing
- Pricing isn’t publicly disclosed.
5. InfoCleanse
InfoCleanse provides data solutions globally and specialises in data appending, verification, and CRM data cleansing.
The tool has a vast database and offers pre-packaged and custom-made HR managers’ email lists. It covers various industries across the US, Europe, and APAC, like Technology, Healthcare, etc.
Best features
- Data scrubbing and appending services.
- Customisable, targeted lists based on different criteria.
- CRM-compatible file formats.
Pricing
- Custom quotes upon request.
6. Ampliz
Ampliz offers a company and contact database, including HR email addresses and direct dials. It lets you customise the list with company, geographic, and industry filters. It focuses on the APAC region and the healthcare industry.
Ampliz sources HR contacts from publicly available records and third-party data vendors.
Best features
- Automated HR email list building.
- Anti-spam laws compliance.
- B2B and B2C email appending services.
Pricing
- Free option (10 free credits per month and limited access to platform).
- Paid option at $50 per month (100 free credits per month and full access).
7. Hunter.io
An all-in-one email outreach platform, Hunter.io allows you to reveal and verify HR email addresses and create your own lists.
You can either bulk search for and verify emails by uploading a TXT or CSV file of your leads working in human resources or use a name-based email finder. Simply type in the HR employee name and their company’s domain name and click search.
Best features
- Bulk email finder.
- Email verification tool.
- Domain email finder.
- Cold email management and automation.
Pricing
- Free option (25 monthly name-based searches, 50 email verifications).
- Paid options at $34, $104, and $349 per month (unlimited seats).
8. Apollo.io
Apollo’s Prospect feature lets you browse its B2B database to run searches based on your ICP. It has 65+ filters to create targeted C-level executives’ email lists, for example, HR directors and VPs of HR email lists.
It’s also a sales engagement platform for nurturing B2B leads.
Best features
- Filterable B2B lead database with HR executives’ email addresses.
- CRM data enrichment.
- GDPR-compliance.
Pricing
- Free option available.
- Paid plans at $39 and $79 per user per month.
Check out these alternatives to Apollo.io.
9. RocketReach
RocketReach is an email lookup tool which lets you build an HR email list.
Users can find emails of target prospects or bulk download lists of leads that meet their specific criteria. But it might not be best for supplying lead phone numbers.
You can also uncover email addresses connected to social media profiles via a browser extension.
Best features
- Contact and company data research tools.
- Bulk email lookup.
- LinkedIn browser extension.
Pricing
- Individual plans are $39, $99, and $249 per month.
- Team plans available.
- Custom plans available.
What’s the best way to get a targeted HR email list?
The best way to get a tailored HR email list is to invest in an accurate B2B database that lets you run multiple searches in different territories. Besides filtering options, the best email list databases include B2B data points such as intent data, sales triggers, and technographics to hyper-personalise your outreach.
One of our clients, Kelly Services, an enterprise company in the recruitment industry, uses the Cognism platform to target four levels of seniority in CxOs, Talent Acquisition, HR and individual departments depending on the company size to get their valid contact details.
Intent data plays a crucial role in finding customers before they make purchasing decisions. The ability to generate lead lists in Cognism Prospector, using intent topics, helps BDMs refine the list according to surge number. After syncing the list into their CRM, BDMs contact the prospects within the surging accounts with a personalised message.
You can engage high-profile HR accounts in targeted marketing campaigns by gathering all these data points using Cognism Prospector:
- First, create a lead list based on your HR persona.
- Next, narrow your search by including or excluding specific criteria using Cognism’s advanced filtering.
- You can filter your search down depending on simple firmographics, such as industry, company name, number of employees, and revenue size, or further explore their specific SIC, ISIC, or NAICS codes.
To create an ABM campaign tailored to a series of concrete events, leverage Cognism’s company event triggers to filter them down to dates and other criteria.
Once you generate an HR email list, export it to Salesforce, Outreach, or another tool you use.
What to do when HR managers ignore your emails?
If HR managers or executives ignore or simply miss your email, your best bet is to call them directly using verified mobile data rather than direct dials. That way, you’ll avoid gatekeepers and switchboards.
Cognism’s Diamond Data® is a premium cell phone numbers dataset. We manually check each mobile number to make sure you connect with the right prospect in the human resources department.
With Diamond Data®, you can:
-
Connect with 87% of your list.
- Increase connect rate by 3x.
- Stay CCPA and GDPR-compliant.
We also clean the numbers from global DNC lists from the following countries: the USA, Canada, Australia, Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden, and TPS/CTPS in the UK.
Get an overview of Cognism Diamond Data®. 👇
How to find HR email addresses for free?
There are several ways to find contact information for free.
Some email finder tools have freemium plans. For example, Kaspr offers unlimited B2B emails if you invite three colleagues to try their platform.
Alternatively, you can create an HR email list manually. It involves analysing prospects’ LinkedIn profiles and finding the email addresses from their profiles.
You can also try your luck by guessing email patterns; firstname.lastname@company.com or firstinitial.lastname@company.com are two of the most common formats.
💡 Here are the best places to find free business leads.
Tips for emailing HR professionals
Still trying to figure out how to approach Human Resources by email? Four actionable tips wait for you 👇
1. Customise the messaging
Tailor your message to the prospect’s role and their specific pain points. Be authentic and show that you’ve done extensive research.
Examples include:
- Refer to your prospect’s LinkedIn or X (Twitter) post as an ice-breaker.
- Offer a case study from their industry.
- Mention open vacancies, company news, etc.
2. Showcase social proof
Include testimonials, case studies, and references to notable clients. This builds credibility and demonstrates your capabilities. It encourages decision-makers to consider your offering.
3. Include a professional email signature
Use professional email signature management software to make a good impression on HR prospects, build credibility, and streamline communication.
Besides including contact information, such as your business address, phone number, and website, you will be able to manage employers' email footer and include personalised CTA.
4. Attend offline and online industry events
HR professionals often participate in offline and online industry events and conferences. They’re excellent places to connect with your target buyer in person and a great way to compel them to respond to your email.
How does it work?
- Add an event’s name to the subject line to increase the open rate.
- See event attendees on LinkedIn and tailor your email to their interests/problems.
- Host your events or roundtables for HR persona to build relationships and trust.
- Conduct industry research/a study before the event. Launch an ABM campaign inviting your target audience to find key takeaways.
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