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Revenue Operations

How to Create A Sales Territory Plan [Guide + Examples]

Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Cold Calling

Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

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10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

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Sales

Customer Adoption: The Process, Benefits and Key Metrics

Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

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Dark Social Explained: The Hidden Layer of Internet Sharing

What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!

Date-a-vendor Allbound Playbook: From First Glance to Full Funnel

Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.

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Lead Generation

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

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How to Generate Leads from Facebook: 9 Proven Strategies

Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!

What Is Lead Scoring? Definition, Models, Best Practices

Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.

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A Smooth Introduction to B2B Outbound Sales

We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.

Exceeding Targets From Home: a Guide to Remote Sales Management (2022)

The landscape of sales is changing, and you need to change with it! Cognism's whitepaper will help you become a better remote manager. Click to download.

What is TAM and how to calculate it

Your Total Addressable Market, or TAM, is the total number of relevant people in your market. Click to see Cognism's guide to calculating it.