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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Ultimate Cold Calling Script for CFOs
The Ultimate Cold Calling Script for CFOs
Cold calling CFOs can be daunting. But nobody expects you to be a finance expert. You just need a tailored script. Find out more in this article.
The ultimate FAQ to get your cold calling mojo back
The Ultimate FAQ to Get Your Cold Calling Mojo Back
Have you lost your cold calling mojo? Morgan Ingram is here to help. He recently sat down with volunteers to answer their burning questions.
The Ultimate Cold Calling Script for Revenue Operations
The Ultimate Cold Calling Script for Revenue Operations
Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.


Four-Day Week Trials: Could it Work for Sales?
Four-Day Week Trials: Could it Work for Sales?
Revolutionary trials are taking place to test a four-day working week - but could it work for sales organisations? Click to here from our sales experts.
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Reframing the Meaning of Hard Work in Sales
Any sales role requires hard work and discipline. But, it also requires a productive approach. Find out more featuring insights from Nick Cegelski.
Prioritising Growth in Startups
Growth is arguably the most important goal for any startup. Without growth, the new business is likely to fail. Click to read how to prioritise growth.
Cold Calling Live Episode 4 pullthrough


Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

How to Use Humour in B2B Marketing
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.
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Where Are B2B Marketing Leaders Investing Their Budget?
Click to read where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they're expecting to emerge.
Cognism DG FAQ list_Resource card
The Ultimate Demand Gen FAQ List
We get asked a lot of questions about our leading demand generation strategy. So, here they are. Our most frequently asked questions, answered in detail.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
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Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Books & Reports
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resources about
B2B marketing
B2B sales
Cold calling
Content marketing
Customer marketing
Demand generation
Lead generation
Marketing operations
Outbound sales
Paid marketing
Product marketing
Revenue operations
Sales enablement
Sales operations

Posts by Binal Raval

Binal Raval is a Content Writer at Cognism. She's interested in the rise of demand gen tactics and what this will mean for B2B sales and marketing.

The secrets to successful sales teams with Bryan Elsesser
The success of sales teams depends on 3 things: training, adaptability and leadership. Read more in this post with Bryan Elsesser, VP of Sales @ SaaStr.
The ultimate cold calling script for CMOs
You can't just pick up the phone and cold call a CMO. You need to prepare and have a script. Read this blog to bring consistency to your CMO calling.
Buyer centricity: why it's important for sales development
Buyer centricity as a movement, has taken off. And we spoke to Shabri Lakhani, CEO and Founder at SalesWorks. She shared how to approach and execute it.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.
Rebranding in the demand gen era: Cognism’s tips and tricks
Rebranding isn't a set-and-forget exercise. You can use it to enhance everything you do. Find out more in this article, from 3 Cognism marketing experts.
Paid ads: Cognism’s experiment (with real-life example)
The secret to success with paid ads is to experiment - a lot! And in this article, you'll get insights from our Demand Gen Head Fran on how it might look.
How to get more women into sales
The lack of women in sales is an ongoing issue. But what needs to change, and how? Find out in this article, featuring insights from some women in sales.
Diversity and training in B2B sales: what needs to change?
Sales teams have to change. Otherwise B2B companies are going to be left behind. This article featuring insights from Ashleigh Early will explain why.

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