B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights.

Expertise

Marketing and demand generation
Sales and cold calling
EU expansion
Go-to-market strategies
Podcasting and working with subject matter experts

Education

University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors

Demand Generation B2B Marketing

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

Demand Generation Content Marketing Marketing Thought Leadership

How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

Content Marketing Marketing Thought Leadership

Updating Our SEO Strategy: Money Keywords

What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!

Demand Generation Marketing Lead Generation Featured Main Thought Leadership

How to Pivot From Lead Gen to Demand Gen: A Guide for CMOs

Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from a CMO perspective.

Demand Generation Marketing Thought Leadership

Performance Marketing: All You Need to Know to Reach the Modern Buyer

Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.

Cold Calling Scripts Thought Leadership

RevOps Cold Calling Script: Prospect to RevOps Leads

Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.

Sales Cold Calling Scripts Thought Leadership

Ultimate CRO Cold Calling Script: Book Meetings With CROs

Not sure what to say when cold calling CROs? We have you covered! Click to read the ultimate cold calling script for outreaching to CROs.

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Amy Collins

Expertise

Education

Posts by Amy Collins

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.