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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

11 Must-Have SDR Tools to Drive More Sales_Resource card-1
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
B2B Telemarketing
What is B2B Telemarketing and How to Do It?
Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.
View all Cold Calling

Sales

What is a Go to Market Strategy?
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Vendor Consolidation
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
MQL vs SQL
MQL vs SQL: What They Mean and Why They Matter
Confused about MQL vs SQL? Discover their differences, importance, and how they impact your sales funnel in this insightful guide.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Vendor Consolidation
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
ChatGPT Marketing Examples
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
View all Demand Generation

Lead Generation

Is webinar lead generation still relevant_Resource card
Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
Sales Goals
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
GTM intelligence
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Go
Author Blog Page - Images_Amy Collins

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights. 

Expertise
  • Marketing and demand generation
  • Sales and cold calling
  • EU expansion 
  • Go-to-market strategies
  • Podcasting and working with subject matter experts
Education
  • University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors 

Posts by Amy Collins

 
Updating Our SEO Strategy: Money Keywords
What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
Logistics Marketing for C-suite Decision Makers
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
RevOps Cold Calling Script: Prospect to RevOps Leads
Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.
Ultimate CRO Cold Calling Script: Book Meetings With CROs
Not sure what to say when cold calling CROs? We have you covered! Click to read the ultimate cold calling script for outreaching to CROs.

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