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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
10 Cold Calling Sales Mistakes and How to Avoid Them
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
View all Cold Calling

Sales

Outbound resource
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
Where to Buy Email Lists? 7 Top Databases Compared
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
Sales qualification
Sales Qualification: Ultimate Guide for Managers
Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
View all Demand Generation

Lead Generation

Best B2B Data Enrichment Tools
12 B2B Contact Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Author Blog Page - Images_Amy Collins

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights. 

Expertise
  • Marketing and demand generation
  • Sales and cold calling
  • EU expansion 
  • Go-to-market strategies
  • Podcasting and working with subject matter experts
Education
  • University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors 

Posts by Amy Collins

 
Creating Winning GTM Strategies for the UK Market
Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.
Content Strategies for Expansion: Creating Regional Content 
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
How Kaspr 2x’d Its Growth in EU Markets
Since its acquisition, Kaspr has gone from strength to strength. But how? Click to read 5 strategies we used to 2x Kaspr’s growth in 2 years.
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.
The Ultimate Guide to eBook Marketing: Strategies for 2026
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.

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