B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights.

Expertise

Marketing and demand generation
Sales and cold calling
EU expansion
Go-to-market strategies
Podcasting and working with subject matter experts

Education

University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors

Sales Cold Calling Thought Leadership EU Expansion

All You Need to Know to Succeed as an SDR in France

Moving your SDR team into France? Or you're a new rep working in France? Here's your playbook for successful prospecting in France.

Sales Marketing Thought Leadership EU Expansion

Creating Winning GTM Strategies for the UK Market

Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.

Sales Cold Calling Featured Main Thought Leadership EU Expansion

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Sales Outbound Thought Leadership

The Ultimate Guide to Video Prospecting in Sales

Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.

Demand Generation Marketing Featured Main Thought Leadership EU Expansion

Content Strategies for Expansion: Creating Regional Content

Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!

Sales Demand Generation Marketing Thought Leadership EU Expansion

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

Sales Outbound Cold Calling Thought Leadership

C-suite Selling: 7 Tips to Win Over Decision-makers

C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.

Demand Generation Content Marketing Marketing Thought Leadership

The Ultimate Guide to eBook Marketing: Strategies for 2026

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.

Sales Demand Generation Marketing Thought Leadership EU Expansion

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

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Cognism Connect

Amy Collins

Expertise

Education

Posts by Amy Collins

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.