Cognism | Blog | Connect | Marketing (14)

Sales

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

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Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

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Sales

What is Sales Management? Definition, Process, Skills

Discover the essentials of sales management, from definition to process, and the skills needed to excel in it. Start mastering your sales strategy today!

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

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Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.

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Lead Generation

Resource card-LinkedIn advertising uncovered_resource

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

How Bright Network Built £903K in Pipeline With Cognism

Bright Network used Cognism to generate £903K in pipeline and 77 MQLs in a year. Read the case study to find out how they did it.

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

185 Email Subject Lines for Better B2B Sales (2025)

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

How to Expand Your Business Into France: 9 Best Strategies

When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.

The Only Data Quality Checklist You Need for B2B Success

Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.

8 Tips for Successful CRM Data Management

Struggling to manage CRM data effectively? Our blog offers 8 actionable tips to enhance your data organisation and improve your customer interactions.

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

From new incremental data processes to AI Search, learn about what we've been working on to improve the Cognism experience in Q2&3 and beyond!

How to Expand Your US Business into DACH: 9 Best Strategies

When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.