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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
14 Cold Email Templates for Better Sales in 2023
14 Cold Email Templates for Better Sales in 2024
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
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The Top Cold Calling Success Rates for 2024 Explained
Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more
View all Cold Calling

Sales

The best EMEA contact data provider
B2B Data Providers & Companies in the UK Now
Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.
Data Sourcing Types And Best Practices
Data Sourcing Types And Best Practices
For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.
How to Generate Leads on LinkedIn
How to Generate Leads on LinkedIn: 2024 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card
What is B2B Email Marketing? Tips and Examples for 2024
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
The Unboring Role Of A B2B Marketer
How to Create Unboring B2B Marketing
B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.
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B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn
How to Generate Leads on LinkedIn: 2024 Ultimate Guide
In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.
How to Build an Email List: 9 Winning Tactics
10 Tips to Build an Email List You Must Know
To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!
Hot Leads How to Attract & Close Them in 2022 updated_Pull-through banner copy
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on cold-calling
Ultimate CRO Cold Calling Script: Book Meetings With CROs
Not sure what to say when cold calling CROs? We have you covered! Click to read the ultimate cold calling script for outreaching to CROs.
10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]
How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 10 tips to help you book more meetings with prospects.
When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
Is Cold Calling Dead? Not in 2024
Is cold calling dead? Not in 2024! It still works and Aaron Ross predicts it will stick around for longer. Find out what makes cold calling work in B2B.
Real-Life Cold Calling Examples: What (Not) To Say
Looking for the best B2B cold calling examples? Click to see some examples of great and bad cold calls from sales experts Ryan Reisert and Josh Braun.
Ultimate CMO Cold Calling Script: Book Meetings With CMOs
Cognism's SDRs use a cold calling script to engage and book meetings with CMOs. Read this blog to get the script and ace your next cold call with a CMO!
Why Cold Calling is Killing Your Mojo (and How to Get It Back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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