Cognism | Blog | Connect

Cognism blog resource card for the tag GTM expansion

B2B Data

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

Featured this month

Cognism blog resource card for the tag ai and automation

B2B Sales

The Truth About Where AI Will And Won’t Replace Sales Reps

B2B Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

B2B Marketing

12 B2B Marketing Trends and Predictions for 2026

B2B Sales

5 Steps to a Winning Outbound Strategy in 2026

B2B Data

Technographic Data Providers: Why Paying Less Costs More Later

Compare top technographic data providers and discover why Cognism’s compliant, enriched data outperforms low-cost alternatives in EMEA.

EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io

Discover why Cognism is the best B2B data provider in Europe. GDPR-compliant, verified EMEA data that beats ZoomInfo and Apollo.io.

Cognism blog resource card for the tag lists and tools

12 Best B2B Contact Databases for Sales and Marketing

Discover the top 12 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

View all B2B Data

AI & Automation

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

The 13 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

View all AI & Automation

Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

19 Best Places To Buy Business Leads: Saas Tools & Websites

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

View all Lead Generation

Enrichment

13 Best Data Enrichment Tools for Reliable CRMs [2026]

This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.

Audience Data Enrichment: Keep B2B Data Campaign-Ready

For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.

Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]

Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.

View all Enrichment

The Ultimate Guide to Successful Trigger Marketing Campaigns

A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.

Cognism Connect

Featured this month

B2B Data

AI & Automation

Lead Generation

Enrichment

Posts by Drew Page

Get actionable advice to your inbox every single week

An average of 20-40% pipeline increase for Cognism customers.