My dream demand gen marketer
I was recently talking to a peer about the Demand Gen role in marketing and what skills were required to be good at it. I started reeling off a whole list and I suddenly realised how different this was from the profiles I would have traditionally looked at.
My dream demand generation marketer is completely bought into the mindset of balancing creating demand with capturing demand. They understand that the buying journey is not linear and that buyers move themselves in-market.
If they get this, then it’s likely they understand how to create content for their audience and importantly the mechanisms for delivering that content. Always on, all the time, to everyone.
They would hopefully have a portfolio of work to showcase how they do this and in that work there would be absolutely no e-books or whitepapers!
They would be confident in managing ‘the talent’, producing videos with them, enabling interviews and building repeatable processes around these initiatives to stack growth.
Much like the changing content marketing role, demand generation looks very different today, and the talent pool that can execute on this is small but growing. Most of them work for Cognism!
