Data quality
We can all agree that only accurate and up-to-date contact and company data help SDRs and sales reps connect with decision-makers. And that’s where sales intelligence platforms, like ZoomInfo vs Lusha, compete.
- Lusha data uses a proprietary algorithm to filter unverified profiles to ensure reliable contact details. It also enriches the profiles with firmographic data and basic data types.
- ZoomInfo offers more robust and expansive company information and various advanced data-related products and services. For example, data enrichment features via traditional API to support large data needs and re-enrichment Webhooks that update contact information in real-time.
Despite their best efforts, no data provider is 100% correct in all areas. The data accuracy depends on a few variables, such as the industry or location. ZoomInfo and Lusha check the accuracy of their B2B contact databases in different ways. But ZoomInfo’s advanced features might be overkill for smaller businesses looking to simply buy sales leads.
At Cognism, we invest in Diamond Data®, our exclusive mobile data asset comprised of phone-verified mobiles that make it 3X more likely to connect with your ideal buyers. We introduced phone verification on top of our already stringent data verification process to ensure you reach the right prospects, in their current roles, at the correct companies.
If the prospect is not yet verified, you can request us to verify it for you.
Listen to Verche Karafiloska, our Head of Product Marketing, to learn how achieving this level of accuracy is possible 👇
GDPR and CCPA compliance
ZoomInfo has a long history of ensuring compliance with CCPA and GDPR. Lusha is CCPA compliant and announced GDPR compliance in March 2023. While Lusha is an official cleaner of the UK (TPS and CTPS) and the DNC, DNC list filtering is only available on Lusha’s highest package.
CCPA is a California-wide data-privacy law that regulates how businesses handle the personal information of the state residents. GDPR is the most rigid privacy and security law in the world passed by the EU.
Failing to comply with the rules can have severe implications for your business.
If compliant data is your number one priority, Cognism has the edge over ZoomInfo vs Lusha data.
CCPA and GDPR compliance were built into our platform from the start. We also check:
- DNC lists in twelve countries, including the USA, Canada, and Australia.
- TPS/CTPS in the UK.
- DNCs in Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, and Sweden.
We do not collect B2C email addresses; this removes the risk from our customers, and we notify our B2B database to ensure every email you get through the platform is a business email.
Lusha vs ZoomInfo integrations
Lusha's integrations, when compared to ZoomInfo’s, are limited. Lusha integrates with a few major CRMs, whereas ZoomInfo has a marketplace with 10 CRMs, and you can browse apps in different categories.
In comparison, ZoomInfo has an app marketplace and adds new apps to its tech stack. It contains all of Lusa's integrations and more.
If your team uses best-in-class solutions, like Salesloft and Outreach, don’t overlook Cognism. We’re investing in building robust integrations and workflows.
We offer two-way integrations with Salesforce to help users prospect into their owned accounts and find the right person quicker. It means you can instantly see whether a record already exists in your database. It saves a lot of time and work.
The Cognism Browser Extension is a game-changer in the SDR world. It works over Outreach, Salesforce, and HubSpot so that you can enrich prospect records without leaving the tools.
Look how easy it is 👇
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