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Diary of a first-time CMO - Attracting talent

Hey B2B marketers 👋

Here it is. Four years, $50m+ ARR and 200 pages later… My journey as a first-time CMO.

Covering the key learnings I've gathered in four years of leadership. This diary reveals the lessons that helped me scale Cognism from $3m to $50m ARR, build a team from 3 to 39, and transform our set-up from a classic lead gen function to a demand gen engine.

It’s my handbook for B2B marketers looking to thrive in leadership.(especially if you’re as daunted as I was when I started out!)

Diary of a first-time CMO by Alice De Courcy
By: Alice de Courcy
1 minute read

Attracting talent

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I feel incredibly passionate about this one.

I’ve already mentioned that I believe hiring should be a CMO’s superpower.

One of the biggest wins for my team as a result of our shift away from lead generation (and our openness and transparency about this journey) has been that we have built a following of marketers.

Not only do they regularly read and engage with our content, but they also want to work for us!

It has shown that Cognism is an innovative place to work, it’s somewhere that prioritises marketing investment.

It’s a successful example of marketing being a revenue-generating engine.

It’s a marketing team where you know you will be setting the standard for what good B2B marketing looks like and there’s no following well-trodden paths. It’s all about creating our own ‘new way’.

We have managed to build a community that breeds like-minded marketers who buy into our philosophy, and who are forward-thinking and comfortable operating in the unknown.

I’ve never had an easier year of hiring.

The quality of the inbound talent that has been applying to positions has been incredible, with personalised cover letters like the one from diary entry no.50 becoming the norm.

There’s a movement happening and I am incredibly proud that Cognism is building a home for these unicorn B2B marketers.

Want to keep up with Alice's latest CMO advice?

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