The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on gtm-expansion
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
ZoomInfo’s European Data: What GTM Teams Need to Know in 2026
Discover how ZoomInfo’s European data stacks up on coverage, compliance, and accuracy. Learn what GTM teams should prioritise before expanding into Europe.
9 Top Market Intelligence Tools For Marketers & Sales
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
Lusha Data: Is It Suitable for EMEA?
Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.
Signal-Based Selling: The Smart Way to Build Pipeline in 2026
Discover the future of sales with signal-based selling! Learn how leveraging data-driven signals can help you build a strong sales pipeline.
Successful Global Expansion: Tactics for Entering New Markets
Build a winning global expansion strategy using international B2B data. Learn how to overcome challenges and fuel international business expansion.
Compliant GTM Tech Stack: Boost Revenue and Stay Protected
Is your GTM tech stack GDPR-compliant? Discover the risks, red flags, and how to build a trusted go-to-market stack that boosts revenue.
Vendor Selection Process: How to Choose The Right Software
Learn how to run a vendor selection process that leads to the right decision. Step-by-step framework with examples for B2B software buyers.
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