The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on enrichment
Bad CRM data: how to fix it
Bad CRM data quietly costs revenue teams pipeline and productivity. Learn how to identify issues, improve data quality and build a trusted CRM database.
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Data Hygiene: Checklist & Best Practices For a Clean CRM
Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips.
CSV enrichment: a step-by-step guide
Learn how CSV enrichment works and why it matters for modern GTM teams. Turn static contact lists into actionable sales data.
14 Best Clay Alternatives for B2B Data Enrichment (2026)
Looking for the best Clay alternatives? Compare leading alternatives and find the right data enrichment platform to scale your go-to-market strategy.
Contact Data API: What It Is, How It Works & Getting Started
Learn how a data enrichment API adds verified contact and company data to your CRM, improves routing and scoring, and powers GTM workflows.
7 Best Company & Business Data APIs For Integration
Compare 7 of the best company data APIs for keeping your go-to-market data refreshed, accurate and easy to integrate.
Apollo Data Enrichment: How It Compares to Cognism & Clay
See how Apollo data enrichment compares against Clay and Cognism. Compare features and pricing, and learn why Cognism is the best alternative.
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