Sales

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

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Sales

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Marketing

Logistics Marketing for C-suite Decision Makers

Sales

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

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Sales

How to Put the ‘Person’ Back Into Outbound Personalisation

Cold Calling

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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12 Sales Triggers to Convert Leads Faster

Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.

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Demand Generation

The Top B2B Marketing Podcasts for 2024

Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

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What is B2B Email Marketing? Tips and Examples for 2024

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

How to Create Unboring B2B Marketing

B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

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Lead Generation

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

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Monika Kisielewska

SEO & Content Manager

I joined Cognism’s marketing team in 2022, and since then, I’ve been creating in-depth product reviews and easy-to-understand educational guides for SaaS and B2B companies at different growth stages.

I check facts and follow trends in the sales intelligence industry (read: I spend time on LinkedIn for “research purposes”). I gather information about prospecting and lead generation tools and strategies, making sure my content is packed with actionable advice. I also enjoy collaborating with the sales and product teams to engage the B2B audience.

Before working for Cognism, I wrote about innovative solutions in e-commerce that help SMBs take their business to new heights. I have mentions from publications like PCmag or The Fintech Times.

Outside work, I take my dog for daily walks and catch up on my favourite podcasts.

I’d love to connect with like-minded marketers, so hit me up on LinkedIn!

Expertise

Sales intelligence
Sales prospecting
SaaS marketing
B2B lead generation

Education

University of Sheffield, MA in Translation Studies
University of Warsaw, MA in Latin American Studies
University of Bialystok, BA in English Philology

CRM Data Enrichment: Instant, Scheduled & CSV Upload

CRM data enrichment enables strategic decision-making and increased revenue. Find the best customer data enhancement tool for Salesforce.

How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

9 Apollo.io Competitors & Best Alternatives [2024]

Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

B2B Data Providers in Germany: Company and Contact Lists

Cognism is the leading B2B data provider in Germany. It offers GDPR-compliant emails and phone numbers. Compare it to other DACH vendors.

B2B Data Providers & Companies in the UK Now

Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.

50+ LinkedIn Statistics, Facts, and Trends for 2024

Discover the latest LinkedIn statistics, trends, and facts to grow your visibility on the fastest-growing professional social media platform.

Chief Operating Officer (COO) Email List Providers [2024]

Build accurate COO email lists in the US, Europe and APAC with the best tools to find Chief Operating Officers’ email addresses to create a database.

7 Best Lead Intelligence Software To Use in 2024

Here’s a list of lead intelligence tools that easily integrate with other sales tools and are recommended for mid-market and enterprise organisations.