B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights.

Expertise

Marketing and demand generation
Sales and cold calling
EU expansion
Go-to-market strategies
Podcasting and working with subject matter experts

Education

University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors

B2B Data GTM Expansion

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Your GTM stack looks modern, but if the data doesn't flow, it doesn't work. Here's why composable architecture changes that.

Featured Main AI & Automation

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

Revenue Operations Featured Main Data Thought Leadership

How To Run A Data Quality Audit For Go-To-Market Leaders

A practical framework for completing a data quality audit for go-to-market (GTM), so AI, forecasting, and pipeline decisions are trustworthy.

Revenue Operations Featured Main Data

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

Demand Generation B2B Marketing Featured Main

How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

Demand Generation B2B Marketing Featured Main

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

Demand Generation B2B Marketing Thought Leadership

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

Demand Generation B2B Marketing Featured Main Thought Leadership

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

B2B Data Thought Leadership AI

AI Automation: What It Is and How It Supercharges GTM

Discover how AI automation can transform your B2B data strategy, boosting accuracy, scalability, and GTM performance across every stage of the funnel.

The Cognism Blog

Cognism Connect

Amy Collins

Expertise

Education

Posts by Amy Collins

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.