C-Suite Marketing for Supply Chain & Logistics Solutions
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Beyond Awareness: Crafting Memorable B2B Marketing
Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.
The Ultimate Guide to eBook Marketing: Revised Strategies for 2024
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.
7 Common Sales Mistakes Every Rep Must Avoid (and How to Solve Them)
In B2B sales, solutions matter more than problems. Find out how to fix the most common sales mistakes with Ryan Reisert, founder of Phone Ready Leads™.
How Cognism Optimised Its Marketing Pipeline in 2023
In an economic climate where efficient growth is the key to survival, this is how Cognism is optimising its B2B marketing pipeline. Click to read.
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS 'marketing funnel' is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
Updating Our SEO Strategy: Money Keywords
SEO strategy is always evolving - and we just updated ours! Introducing money keywords - click to read what they are and how we implemented them.