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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Calling Scripts: Hub of the Best Templates for 2024
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2024]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs
Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

Sales

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2024
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
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11 Sales Goals & Examples to Boost B2B Pipeline Performance
Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.
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12 Sales Triggers to Convert Leads Faster
Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card
What is B2B Email Marketing? Tips and Examples for 2024
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
The Unboring Role Of A B2B Marketer
How to Create Unboring B2B Marketing
B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

Lead Generation

Sales-goals-11-tips-and-examples
11 Sales Goals & Examples to Boost B2B Pipeline Performance
Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
Prospecting vs Lead Generation: What’s the Difference?
Prospecting vs Lead Generation: What’s the Difference?
Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Amy Collins

Amy Collins

Demand Generation Content Manager


Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights. 

Expertise
  • Marketing and demand generation
  • Sales and cold calling
  • EU expansion 
  • Go-to-market strategies
  • Podcasting and working with subject matter experts
Education
  • University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors 

Posts by Amy Collins

 

Logistics Marketing for C-suite Decision Makers
Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?
How to Create Unboring B2B Marketing
B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
EU Expansion: How to Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
The Ultimate Guide to eBook Marketing: Strategies for 2024
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.
7 Sales Mistakes Every Rep Must Avoid (and How to Fix Them)
In B2B sales, solutions matter more than problems. Find out how to fix the most common sales mistakes with Ryan Reisert, founder of Phone Ready Leads™.
How Cognism Optimised Its Marketing Pipeline in 2023
In an economic climate where efficient growth is the key to survival, this is how Cognism is optimising its B2B marketing pipeline. Click to read.
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.

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