5 top metrics for B2B SaaS sales

2020. We know, it’s been a hard year. 😱

The ongoing coronavirus pandemic, and the resulting economic shock, has hit B2B SaaS sales teams hard. Finding, engaging and converting new leads has never been more challenging - not to mention the difficulties of logging in to Zoom and making sure your sound is on! 😆

If you’re a regular reader of the Cognism blog, you’ll already know our motto is “the science of B2B sales.” To succeed, you need to gather data, measure performance, and optimise processes.

But where do you start?

If you’re new to the scientific sales game, how do you know which metrics are the right ones to track? Which are the really vital ones that all B2B sales leaders should be looking at?

Allow us to point you in the direction of our latest sales handbook - 5 top metrics for B2B SaaS sales.

In writing this, we’ve consulted with 5 top B2B SaaS sales leaders. They are:

• Emmet Florish, CEO at Ctrl.io
• Brian Gerlach, Director of Sales at MonsterConnect
• David Bentham, Inside Sales Director at Cognism
• Rory Brown, Co-founder and CCO at Kluster
• Jonathon Ilett, Sales Director at Cognism

Inside, you’ll get their top tips and hacks for monitoring and interpreting 5 essential sales KPIs for SaaS. Topics under the microscope include:

• The top 5 metrics and why you need to track them
• The best outbound sales insights you’ll gain from tracking the top 5
• Advice for putting those insights into practice and upping your sales strategy
• How to manage your sales pipeline effectively
• The most useful metrics for measuring the success of cold calling and more

“The bottom line is - and this goes for all sales metrics - if you’re not tracking, you’ll never know what the problem is and you’ll never improve.”

- Emmet Florish

Want to get all this amazing sales knowledge, for free, right now? Simply click the image below to get started! 👇