The ongoing coronavirus pandemic, and the resulting economic shock, has hit B2B SaaS sales teams hard. Finding, engaging and converting new leads has never been more challenging - not to mention the difficulties of logging in to Zoom and making sure your sound is on! 😆
If you’re a regular reader of the Cognism blog, you’ll already know our motto is “the science of B2B sales.” To succeed, you need to gather data, measure performance, and optimise processes.
But where do you start?
If you’re new to the scientific sales game, how do you know which metrics are the right ones to track? Which are the really vital ones that all B2B sales leaders should be looking at?
Allow us to point you in the direction of our latest sales handbook - 5 top metrics for B2B SaaS sales.
In writing this, we’ve consulted with 5 top B2B SaaS sales leaders. They are: