Cognism | Blog | Connect | Thought Leadership (7)

Demand Generation

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

Cold Calling

11 Must-Have SDR Tools to Drive More Sales_Resource card-1

12 Must-Have SDR Tools to Drive More Sales

Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

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Sales

AI for Sales Prospecting: The Ultimate Guide

Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

What is Account Based Selling? Guide for 2024

What is Account Based Selling? Guide for 2025

Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter this year.

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Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.

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Lead Generation

AI for Sales Prospecting: The Ultimate Guide

Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.

Is webinar lead generation still relevant_Resource card

Webinar Lead Generation: Fix Low-Intent Leads for Good

Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.

11 Sales Goals Every Manager Needs to Know

Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.

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Logistics Marketing for C-suite Decision Makers

Supply chain and logistics can be lucrative - there are so many businesses who need effective distributors. So how do you reach the right decision-makers?

B2B Brand Awareness: How to Craft Memorable Campaigns

How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.

What Are Sales Channels and Which Ones Should You Use?

What are sales channels? Why are they important? Which ones should you use to contact customers? Find out in this ultimate guide.

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

Revenue Enablement Guide: Strategy & Example

Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.

What is Lead Routing and How Does It Drive Revenue Growth?

Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.

How Data and Revenue Operations Can Empower Sales Teams

Sales teams can leverage revenue operations to enhance efficiency, improve strategies and drive revenue growth. Read this article to find out more!

Ultimate CISO Cold Calling Script: Book Meetings With CISOs

What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.

Selling To The CIO: The Ultimate CIO Cold Calling Script

If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.