Content Hub

The B2B leader’s hub for smarter, faster growth.

The Cognism Content Hub contains all the resources you need to solve your biggest challenges and power your next big win. Find expert guides, playbooks, templates, and reports built for sales, marketing, RevOps, DaaS, and compliance leaders.

Featured

Reports

State of Outbound 2026

Discover the future trends in outbound sales with Cognism’s State of Outbound 2026 report. Uncover key insights and strategies for success.

Spotlight

Guides & Playbooks

The Demand Gen Playbook Course

Spotlight

Reports

Inside Inbound 2026

Spotlight

Podcasts & Webinars

Podcast Hub

Spotlight

Courses

Date-a-vendor hub for tips on evaluating B2B data vendors

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REVOPS | +1

Reports

State of Outbound 2026

REVOPS | +1

Guides & Playbooks

The Demand Gen Playbook Course

MARKETING | +1

Reports

Inside Inbound 2026

LEGAL | +4

Podcasts & Webinars

Podcast Hub

MARKETING

Guides & Playbooks

B2B Demand Generation Funnel: How To Optimise Your Strategy

MARKETING

Webinars

The Loop Live

MARKETING | +3

Guides & Playbooks

Date-a-vendor Modelling Playbook: Inbound & Outbound, an Allbound Love Story

SALES

Courses

SDR Zone

MARKETING | +1

Guides & Playbooks

Successful Global Expansion: Key Tactics for Entering New Markets

MARKETING

Tools

TAM Calculator

MARKETING

Guides & Playbooks

Ungated Content: Why It Brings in Better Leads

SALES

Reports

The State of Cold Calling in 2025

MARKETING

Guides & Playbooks

B2B Brand Strategy: Unique Insights from Cognism’s CMO

SALES

Guides & Playbooks

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects

MARKETING

Templates & Checklists

The Best Account Based Marketing Template (Ungated)

SALES

Guides & Playbooks

Cognism's Sales Outreach Strategy: Help Your Reps Hit Quota

MARKETING

Guides & Playbooks

The diary of a first-time CMO

REVOPS | +1

Podcasts & Webinars

Why Did it Fail? Podcast

SALES

Guides & Playbooks

Sales Leadership: The 8 Most Important Qualities

SALES

Tools

Smarter Selling: Your AI Sales Toolkit

MARKETING | +3

Guides & Playbooks

Date-a-vendor Evaluation Playbook #2: 'We Need Better Data Quality!'

SALES

Guides & Playbooks

What is Sales Management? Definition, Process, Skills

MARKETING

Guides & Playbooks

Diary Of A First-Time CMO Vol 2 | Scaling Marketing Success

REVOPS

Guides & Playbooks

10 Revenue Growth Strategies to Increase Sales

REVOPS

Guides & Playbooks

Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team

MARKETING

Guides & Playbooks

Data Driven Marketing: Boost ROI & Master Audience Insights

REVOPS

Podcasts & Webinars

The Revops Review Podcast

MARKETING

Guides & Playbooks

Marketing Pipeline: Crafting a Strategy to Drive Revenue

REVOPS

Guides & Playbooks

How to Build the Perfect Revenue Operations Team Structure

SALES

Guides & Playbooks

Market Penetration Example: AVEVA's Integrated Approach

REVOPS

Guides & Playbooks

8 RevOps Best Practices for Driving Revenue Growth

REVOPS

Guides & Playbooks

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

MARKETING

Guides & Playbooks

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

SALES

Guides & Playbooks

How to Improve Sales Data Quality for Better Decision-making

SALES

Guides & Playbooks

The Modern Sales Funnel: How to Create & Measure for Conversions

SALES

Guides & Playbooks

The Top Cold Calling Success Rates for 2026 Explained

MARKETING | +3

Guides & Playbooks

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

SALES

Guides & Playbooks

How to Manage a Sales Team: 12 Strategies That Drive Results

MARKETING

Guides & Playbooks

ABM at Scale: The Strategy That Generated $700K in Pipeline

MARKETING

Podcasts & Webinars

The Marketing Dilemmas Podcast

MARKETING | +1

Templates & Checklists

Email Deliverability: Tips, Tools & Checklist for Improvement

SALES

Guides & Playbooks

SDR Manager: A Week in the Life

MARKETING

Guides & Playbooks

B2B Google Ads Strategy: How to Generate Leads and Sales

MARKETING

Guides & Playbooks

Generating $300k pipeline in 8 weeks with a Cognism-led ABM Strategy.

SALES

Guides & Playbooks

Take your reps to new heights: The Sales Enablement Playbook

MARKETING | +2

Guides & Playbooks

10 Reasons Why CRM is the Key to Unlocking Business Growth

SALES

Guides & Playbooks

When is the Best Time to Cold Call in B2B Sales?

REVOPS

Guides & Playbooks

RevOps vs. Sales Ops: What’s the Difference?

SALES

Guides & Playbooks

Marketing Dilemmas Newsletter

LEGAL | +4

Templates & Checklists

The Only Data Quality Checklist You Need for B2B Success

SALES

Guides & Playbooks

4 Steps to Displace Your Competitors & Win Market Share

MARKETING

Podcasts & Webinars

Diary of a first-time CMO Podcast

MARKETING

Guides & Playbooks

What is Demand Marketing? Definition, Tips and FAQs

SALES

Guides & Playbooks

10 Sales Team Motivation Tips for When Morale is Low

SALES

Tools

7 Best Lead Intelligence Software

SALES

Guides & Playbooks

Multithreading Sales: Guide to Closing Big Deals Fast

REVOPS | +1

Guides & Playbooks

13 Lead Generation Strategies & Tactics That Work

LEGAL | +4

Courses

Date-a-vendor hub for tips on evaluating B2B data vendors

SALES

Templates & Checklists

The Sales Target Predictability Template

SALES

Guides & Playbooks

Targeting B2B audiences not available in LinkedIn Ads.

SALES

Guides & Playbooks

How to Create A Sales Territory Plan [Guide + Examples]

REVOPS | +1

Guides & Playbooks

11 Sales Goals & Examples to Boost B2B Pipeline Performance

SALES

Guides & Playbooks

Tips for Startup Sales and How It Differs to Enterprise

SALES

Guides & Playbooks

The 9 Soft Skills Every Salesperson Needs

SALES

Guides & Playbooks

Enterprise Selling: Guide to Closing 6-figure Deals

MARKETING

Guides & Playbooks

Gated Vs Ungated Content: the Great Marketing Debate

MARKETING | +1

Guides & Playbooks

What is Customer Engagement? Definition, Benefits, Tactics

REVOPS | +1

Guides & Playbooks

9 Habits of Highly Successful Sales Representatives

REVOPS | +1

Tools

10+ Sales Pipeline Management Tools [+Tips]

LEGAL | +4

Guides & Playbooks

The Ultimate Guide to Contact Data Cleansing & CRM Cleaning

MARKETING

Webinars

Marketing Dilemmas LIVE

MARKETING

Guides & Playbooks

Demand Generation Examples: 9 Best Tactics With Insights

SALES

Guides & Playbooks

What is Sales Enablement? The Ultimate Guide

SALES

Guides & Playbooks

The Ultimate Guide to Discovery Calls: Tips and Best Practices

MARKETING

Guides & Playbooks

Customer Adoption: The Process, Benefits and Key Metrics

SALES

Guides & Playbooks

AE Self-Sourced Pipeline [Step-by-Step Guide & Templates]

SALES

Guides & Playbooks

14 Ways to Increase Your Sales Conversion Rate

MARKETING

Guides & Playbooks

Event Data: How to Use & Manage It to Fix Chaos & Save Hours

MARKETING

Guides & Playbooks

12 B2B Marketing Strategies to Catapult Your Growth

SALES

Guides & Playbooks

11 Proven Strategies to Increase B2B Sales

MARKETING | +3

Guides & Playbooks

How Data Can Help Revenue Operators Govern the GTM Motion

MARKETING

Guides & Playbooks

10 Account-Based Marketing Tactics for Better Sales

MARKETING | +1

Guides & Playbooks

Breaking down silos: integrating sales and marketing (with Alice de Courcy, CMO an...

MARKETING | +2

Guides & Playbooks

9 Tips for Successful CRM Data Management

LEGAL | +4

Guides & Playbooks

What Is Data Quality? Common Issues, Strategies & Best Tools

SALES

Guides & Playbooks

20 Examples of Common Sales Objections & Responses

SALES

Templates & Checklists

Cold Calling Scripts: Hub of the Best Templates

SALES

Templates & Checklists

SDR Training Schedule Template

MARKETING | +3

Guides & Playbooks

EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io

SALES

Tools

Objection Response Generator

MARKETING

Templates & Checklists

13 Do's and Don't for Dark Funnel Content Marketing

REVOPS

Tools

8 Best RevOps Tools

MARKETING | +3

Guides & Playbooks

10 Common Data Quality Issues And How To Solve Them

REVOPS | +1

Guides & Playbooks

What is a Go to Market Strategy? Guide for Enterprises

MARKETING

Guides & Playbooks

12 Best Demand Generation Metrics to Track

REVOPS | +2

Guides & Playbooks

What is Sales Intelligence?

MARKETING | +2

Guides & Playbooks

Successful Global Expansion: Tactics for Entering New Markets

MARKETING | +3

Guides & Playbooks

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

MARKETING | +3

Guides & Playbooks

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

SALES

Guides & Playbooks

Sell to High Intent Customers [Intent Signals to Use & Templates]

SALES

Guides & Playbooks

How Social Selling on LinkedIn Can Fuel Your Pipeline + Tips

MARKETING

Guides & Playbooks

12 Website Conversion Rate Optimisation Tests You Can Steal

MARKETING | +1

Guides & Playbooks

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

MARKETING

Guides & Playbooks

The ABM Playbook That Gained $300K in Enterprise Pipeline

SALES

Guides & Playbooks

Sales Pipeline Blueprint: How to Build a Pipeline From Scratch

SALES

Guides & Playbooks

How to Build a B2B Sales Team: The Ultimate Guide

REVOPS | +1

Guides & Playbooks

The Blueprint: How To Build A Winning Commission Structure

REVOPS

Courses

RevOps On Demand

REVOPS | +1

Guides & Playbooks

Sales Pipeline Management: 10 Ways to Manage Your Pipeline

MARKETING

Guides & Playbooks

How Can Marketing Help Sales? (Without Taking Orders)

MARKETING | +3

Guides & Playbooks

What is Firmographic Data? Ultimate Guide for Managers

SALES

Guides & Playbooks

Move Stalled Deals Forward & Unblock $250K+ in Pipeline

MARKETING | +1

Guides & Playbooks

Sales and Marketing Alignment: One Target for Better Revenue

REVOPS | +1

Guides & Playbooks

The Blueprint: How to Hire & Ramp Your Sales Team Effectively

MARKETING | +2

Templates & Checklists

SaaS Go-to-Market Strategy: Steps, Examples and Template

MARKETING | +3

Guides & Playbooks

How to Identify and Solve B2B Customer Pain Points

MARKETING

Guides & Playbooks

Illuminating the dark funnel of B2B marketing (with Chris Walker, CEO @Refine Labs...

LEGAL | +4

Templates & Checklists

Data Hygiene Checklist: Ensure Your Data is Clean & Reliable

SALES

Guides & Playbooks

27 Cold Calling Tips & Techniques to Transform Your Strategy

SALES

Guides & Playbooks

What is Lead Conversion Rate and How Do You Calculate It?

SALES

Guides & Playbooks

Transform Your Sales Calls: 10 Actionable Tips for Success

SALES

Guides & Playbooks

B2B Saas Lead Generation: Top Strategies, Tools and Tips

MARKETING

Guides & Playbooks

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide

SALES

Guides & Playbooks

LinkedIn Sales Prospecting For Outbound - 11 Step Guide

SALES

Guides & Playbooks

Generate more pipeline with cold calling

MARKETING

Guides & Playbooks

B2B Marketing for Technology Companies: Strategies for 2026

SALES

Guides & Playbooks

The Pod: the B2B Sales Team of the Future

SALES

Guides & Playbooks

What’s the Future of B2B Sales?

SALES

Templates & Checklists

14 Cold Email Templates to Skyrocket Your Pipeline

MARKETING

Guides & Playbooks

How to Calculate Your Total Addressable Market (TAM)

MARKETING

Guides & Playbooks

What is Drip Email Marketing? Tips & Examples

REVOPS | +1

Guides & Playbooks

What is Sales Operations? Guide to Strategy & Team Structure

REVOPS | +1

Webinars

Beyond the Sales Floor

MARKETING | +2

Guides & Playbooks

GTM Plays Hub: The Cheat Codes For Sales, Marketing & RevOps

MARKETING

Guides & Playbooks

Diary Of A First-Time CMO Vol 1 | How to be The CMO of a Startup

REVOPS

Guides & Playbooks

The Journal of RevOps Secrets: A Complete Guide to The Single Source of Truth

REVOPS | +1

Guides & Playbooks

The Blueprint: Cognism's Approach Towards Forecasting

REVOPS | +1

Guides & Playbooks

The Blueprint: Coaching Techniques To Maximise Team Performance

MARKETING

Guides & Playbooks

Updating Our SEO Strategy: Money Keywords

MARKETING

Guides & Playbooks

How to Structure Your Demand Generation Team

REVOPS | +1

Guides & Playbooks

6 Proven Customer Targeting Strategies to Boost Your Pipeline

MARKETING

Guides & Playbooks

The Ultimate Marketing Team Structure Explained + Tips

MARKETING | +1

Tools

The Ultimate Account-Based Marketing (ABM) Tech Stack

LEGAL | +4

Guides & Playbooks

Bidstream Intent Data: Why You Should Use Co-Op Data Instead

REVOPS | +1

Courses

Fix Your Funnel Hub

REVOPS | +1

Guides & Playbooks

Sales Pain Points: How to Find and Solve Customer Problems

SALES

Guides & Playbooks

How to Boost Sales Productivity: 9 Top Strategies

MARKETING

Guides & Playbooks

Diary Of A First-Time CMO | Scaling Cognism's Marketing

MARKETING | +3

Guides & Playbooks

How to Use Technographic Data to Skyrocket B2B Revenue

REVOPS | +1

Courses

The Blueprint

SALES

Templates & Checklists

What Is a Sales Strategy? Playbook and Templates for Success

REVOPS | +1

Guides & Playbooks

The Blueprint: How We Structure Our Outbound Strategy

MARKETING | +1

Guides & Playbooks

What is Account Based Selling?

MARKETING

Guides & Playbooks

What is Demand Generation? Definition, Strategies, Benefits

MARKETING

Guides & Playbooks

How to Create an Email Marketing Campaign + 12 Examples

SALES

Guides & Playbooks

12 Sales Triggers to Convert Leads Faster

MARKETING | +1

Guides & Playbooks