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Diary of a first-time CMO

A B2B Marketing Podcast

In the Diary of a First-Time CMO podcast, Alice de Courcy shares the honest stories, ‘aha’ moments, and hard-won lessons that shaped her journey to building a marketing strategy that scales. Listen for practical insights on leadership, demand gen, and what it takes to grow a modern B2B brand.

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Diary of a First Time CMO

The Host

Join Alice de Courcy as she shares the wins, mistakes, and lessons learned from her first years as a CMO. With Volumes 1 and 2 of Diary of a First-Time CMO, you’ll get real stories and practical takeaways on leadership, marketing, and growth. 

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Alice de Courcy

Alice de Courcy is a B2B marketing leader who’s built and led teams that connect creativity with measurable impact. In Diary of a First-Time CMO, she shares the lessons, challenges, and breakthroughs that defined her journey to building a revenue-driven marketing engine.

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More Cognism Podcasts

Dive into the full collection of Cognism podcasts. Featuring stories and insights from the experts driving B2B sales, marketing, and RevOps forward. Whether you’re here to learn, level up, or just listen in, you’ll find real conversations packed with practical takeaways.

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Why Did it Fail

Go behind the scenes of failed outbound strategies and missed targets. Each episode uncovers what went wrong, what teams learned, and how those lessons shaped better sellers and leaders. No fluff, just honest stories from the B2B frontline.
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Marketing Dilemmas

From demand gen to creative strategy, this series tackles real marketing challenges. Hear honest, practical advice from experts who’ve faced the same struggles — and learn how to turn your own dilemmas into opportunities for smarter growth.
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The RevOps Review

Keep your revenue engine running smoothly with insights from RevOps pros. Hear how top operators optimise systems, fix data friction, and scale processes that fuel predictable growth across fast-moving B2B teams.
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Join the conversation

See what listeners say about Diary of a First-Time CMO,  and join the conversation yourself.

Share your takeaways, aha moments, or favourite episodes using #diaryofafirsttimecmo and join the growing B2B sales community.

The learning never stops, even at the top.

Explore both volumes of Diary of a First-Time CMO and learn from the real stories, challenges, and strategies behind building a high-performing marketing engine.

Read Diary of a First-Time CMO