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Marketing Dilemmas

A B2B Marketing Podcast

The Marketing Dilemmas podcast is like therapy for B2B marketers.

Host Liam Bartholomew tackles one big marketing headache at a time, with help from leaders who’ve been there, failed, and figured out what really works. Expect honest chats, practical advice, and a few lightbulb moments along the way.

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Marketing Dilemmas

The Host

If you’re tired of cookie-cutter marketing advice, Marketing Dilemmas is the podcast for you. Liam Bartholomew digs into the challenges that keep B2B marketers up at night. He uncovers how top marketers use creativity, empathy, and data-driven insights to turn challenges into opportunities.

Liam Bartholomew

Liam Bartholomew

Liam Bartholomew is a B2B SaaS marketing leader with a passion for shaking up traditional tactics and making marketing more human. On Marketing Dilemmas, he brings years of experience in demand generation and brand strategy to honest conversations that help marketers think bigger, bolder, and buyer-first.

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Got a marketing dilemma worth unpacking?

We’re always looking for guests with real stories to tell. Join Marketing Dilemmas and share the lessons, ideas, and aha moments that helped you turn challenges into wins.

Apply to be a guest on Marketing Dilemmas

More Cognism Podcasts

Dive into the full collection of Cognism podcasts. Featuring stories and insights from the experts driving B2B sales, marketing, and RevOps forward. Whether you’re here to learn, level up, or just listen in, you’ll find real conversations packed with practical takeaways.

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Why Did it Fail

Go behind the scenes of failed outbound strategies and missed targets. Each episode uncovers what went wrong, what teams learned, and how those lessons shaped better sellers and leaders. No fluff, just honest stories from the B2B frontline.
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Diary of a first-time CMO Volume 1
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Diary of a First-Time CMO – Volume 1

Follow Alice de Courcy’s four-year journey from $5M to $40M ARR. In 63 candid entries, she shares the wins, missteps, and lessons that shaped Cognism’s rise — and what every marketer can learn from scaling fast without losing focus.
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Diary of a first-time CMO volume 2
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Diary of a First-Time CMO – Volume 2

Alice returns with 50+ new lessons from her path to $100M ARR. From expanding into new markets to launching products and leading change, she shares raw, practical insights on what it takes to grow — and stay grounded doing it.
Find out more
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The RevOps Review

Keep your revenue engine running smoothly with insights from RevOps pros. Hear how top operators optimise systems, fix data friction, and scale processes that fuel predictable growth across fast-moving B2B teams.
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Join the conversation

See what listeners say about Marketing Dilemmas,  and join the conversation yourself.

Share your takeaways, aha moments, or favourite episodes using #Marketing Dilemmas and be part of the growing B2B sales community.

Stop chasing leads. Start creating demand.

Discover the Demand Generation Playbook: the course that shows you how to turn awareness into pipeline with proven strategies, tested playbooks, and lessons from the marketers who’ve actually done it.

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