The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
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How to Expand Your Business Into France: 9 Best Strategies
When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.
How to Expand Your US Business in the UK: 11 Best Strategies
When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.
Creating A Data-Driven Strategy: Optimising Your GTM Motion
A data-driven strategy replaces guesswork with evidence. Learn how accurate and trusted data helps optimise your GTM motion for growth.
8 LinkedIn Messaging Templates for Sales That Get Responses
Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.
Ultimate CISO Cold Calling Script: Book Meetings With CISOs
What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
Ultimate CTO Cold Calling Script: Book Meetings With CTOs
How should you speak to a CTO? How should you engage with them? What works best - relevance or personalisation? Read our cold calling script to find out!
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