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B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Enterprises are pivoting towards DaaS in increasing numbers. This piece uncovers why and how Cognism can help businesses achieve their data goals.

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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

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Sales

Data Decay & Degradation: The True Impact on Your Business

Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.

The Only Data Quality Checklist You Need for B2B Success

Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.

What Is Data Quality? Common Issues, Strategies & Best Tools

What is data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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Lead Generation

11 Sales Goals Every Manager Needs to Know

Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

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10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]

How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 10 tips to help you book more meetings with prospects.

How Kaspr 2x’d Its Growth in EU Markets

Since its acquisition, Kaspr has gone from strength to strength. But how? Click to read 5 strategies we used to 2x Kaspr’s growth in 2 years.

How to Expand Your Business Into France: 9 Best Strategies

When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.

How to Expand Your US Business into DACH: 9 Best Strategies

When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.

The Ultimate Guide to eBook Marketing: Strategies for 2025

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

How to Expand Your US Business in the UK: 11 Best Strategies

When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!

Updating Our SEO Strategy: Money Keywords

What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!