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Sales

Date-a-vendor Evaluation Playbook: 'We Need Better Data Quality!'

Find your perfect data match! Playbook 2 of the Date-a-Vendor series helps teams evaluate B2B data providers when quality matters most.

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Sales

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

What is a Sales Development Representative (SDR)?

Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.

20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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Sales

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'

Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.

CRM Enrichment & Enhancement: The 5 Best Ways to Manage it

Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.

What is Email Deliverability? Plus 8 Ways to Improve It

Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

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Demand Generation

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'

Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects

Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team

Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.

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Lead Generation

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

resource-card-lead-mining-software-67f8b9848b6ee

Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025

Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!

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Ultimate CISO Cold Calling Script: Book Meetings With CISOs

What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.

Data Efficiency & Consistency First: H1 '23 at Cognism

Data efficiency is the game, Cognism is the name! Learn more about our latest product updates and releases, and how we're leading with consistency.

Frida Ottosson Joins Cognism as VP of US Sales

Boston-based Frida Ottosson has joined Cognism as VP of US Sales. Frida will lead Cognism’s 35-strong US sales team. Click to see the press release.

Richard Fye Appointed as CHRO of Cognism

Richard Fye, former People Leader at Datadog, joins Cognism as its new Chief Human Resources Officer (CHRO). Click to read the press release.

What is Lead Conversion Rate and How Do You Calculate It?

Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.

7 Essential Tips for Scaling Sales - Fast

Want actionable tactics to scale your sales team? Then check out this guide! We’ve outlined the steps to rapidly scaling sales.

How to Be a Successful Sales Rep: Tips From B2B Sales Leaders

We’ve compiled a list of the top skills that all successful sales reps share. Click on this blog to get tips for new SDRs and SDR managers alike.

5 Best Sales Emails That Get Responses

We've studied the data from our own sales cadences and we’ve identified our five best sales emails. Click to see the templates and our commentary.

More Mobiles, Improved Functionality: Q4 '22 at Cognism

It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.