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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
View all Cold Calling

Sales

examples-of-common-sales-objections-and-responses-seo-resource-card
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
What is Sales Development Representatives (SDR) Role-03-2
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
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Why EBO.ai Chose Cognism as Its EMEA Data Provider
Explore how EBO.ai, a health tech virtual agent provider, used Cognism data to double meetings booked and streamline prospecting. Read the case study now!
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
15 B2B Marketing Trends and Predictions for 2024
15 B2B Marketing Trends and Predictions for 2024
What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.
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Beyond Awareness: Crafting Memorable B2B Marketing
Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.
View all Demand Generation

Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
Lead Generation Cost
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
What Are Sales Qualified Leads and How to Find Them?
What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]
Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Go

Posts by Verche Karafiloska

Verche Karafiloska is Cognism's Head of Product Marketing. She has a wealth of experience in B2B marketing and product management.
More Mobiles, Improved Platform Functionality: Q4 '22 at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
Cognism's Sales Intelligence Software Exceeds Your Engagement Targets
Reconomy is a waste management solution. They used Cognism’s sales intelligence software to expand their target persona and exceed engagement targets.
From Prospect to Closed-Won in 10 days with Cognism
Learn how a management consulting company used Cognism’s B2B lead generation solution to convert prospects to closed-won, fast.
Building Outbound Sales Confidence With Cognism
A leading payroll software business used our sales intelligence platform to confidently discover more interested buyers and outbound sales prospects. Read more!
Discovering More Ideal Buyers With Cognism
CloudInsyte is an innovative vendor marketplace. They use Cognism to save time, prospect confidently, and book more meetings. Read more about this case study!
Reaching Decision-makers With Cognism
Find out how TheValueChain used Cognism to supercharge their lead generation engine and outbound marketing campaigns. Read more!
Generating Closed-won Deals After 2 Months With Cognism
GWI are a leading audience targeting company. Find out how they used Cognism to calculate their TAM, save prospecting time and close deals faster.
Creating an ABM Strategy With Cognism
Find out how an award-winning software development firm uses Cognism to build a successful ABM strategy. Learn more about the DCSL Guidesmiths case study!
Achieving Instant ROI With Cognism
Find out how a digital marketing agency, Posted Social, uses Cognism to win new business & help clients with the best B2B digital marketing strategies.

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