B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

How to Build a B2B Data Strategy for Scalable GTM Growth

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

Becca Cope Thompson

Demand Generation Content Executive

A demand generation content executive based in London, focused on creating valuable resources and content in the SaaS space. I’m always looking to spot any key trends and I always try to keep the audience front of mind when creating campaigns or content to engage with our audience and create value.

I enjoy creating actionable guides, working with subject matter experts, and showcasing real life examples and practical strategies.

Expertise

Revenue Operations and increasing alignment across all GTM teams
Data hygiene and governance
Driving GTM strategies through data and data-driven decision-making
Improving efficiency and scaling GTM strategies

Education

University of Bristol: BA History

Sales Marketing Thought Leadership EU Expansion

How to Expand Your Business Into France: 9 Best Strategies

When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.

GTM Expansion

How to Expand Your US Business into DACH: 9 Best Strategies

When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.

Marketing Thought Leadership EU Expansion

How to Expand Your US Business in the UK: 11 Best Strategies

When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.

Revenue Operations Thought Leadership

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!

Revenue Operations Thought Leadership

Revenue Enablement Guide: Strategy & Example

Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.

Revenue Operations Thought Leadership

What is Lead Routing and How Does It Drive Revenue Growth?

Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.

The Cognism Blog

Cognism Connect

Becca Cope Thompson

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Education

Posts by Rebecca Cope Thompson

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.