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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

UserEvidence Case study
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.
17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.
View all Cold Calling

Sales

How to Stand Out in Sales With LinkedIn Voice Messaging
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
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How to Build the Perfect ABM Campaign in 2024
Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
What is Brand Marketing? Definition, Examples, Strategy
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.
View all Demand Generation

Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Di Frost

Di Frost is a former content and product marketer at Cognism. She is a creative storyteller and data-driven marketer.
Sales to Customer Success Handoff Template
Cohesion between sales and CS is key to growing your business. In this blog, Cognism's 2 teams share their alignment tips and their handoff template.
Cognism is Now ISO 27701 Certified
Cognism has obtained its ISO 27701 accreditation, further strengthening its commitment to data privacy, security, and compliance. Click to learn more.
Cognism Reaches One Million ‘Diamonds’ Milestone
We've verified over 1M ‘Diamond’ contacts since launching our exclusive phone-verified mobile data aka Diamond Data®. Read the full press release.
Cognism Acquires French Sales Prospecting Provider Kaspr
Cognism acquires Kaspr, a Paris-based sales prospecting provider, allowing the company to rapidly expand its database. Click to read the press release.
Sales Strategist Aaron Ross Joins Cognism in Advisory Role
World-renowned sales strategist and leading business author Aaron Ross joins Cognism as a non-executive director. Click to read the press release.
SDR Manager: A Week in the Life
Our SDR Manager of Q4 2021, Hugh Campbell, gives us an inside view of his role and what it entails. Read on to find out more.
A Week in the Life of an Account Executive
Our top AE of Q3 2021, Catherine Gardner, told us about the week in the life of an Account Executive. Read on to get her top B2B sales insights.
4 Things Sales Leaders Should Be Prepping for in 2023
We looked into our crystal ball, and we saw 4 things that will have a big impact on B2B sales in 2023. Click to see Cognism's round-up for sales leaders.
Cognism Certified SOC 2 Type II Compliant
Cognism has been certified as a Service Organization Control (SOC) 2 Type II compliant company. Click to see our press release.

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